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Black Friday

Black Friday 2025

On this page you’ll find the best Black Friday prices for fishing, boating, fly fishing, and hunting. Throughout November we’re lowering prices on hundreds of products, and you can find all newly discounted Black Friday items collected on this page.

The biggest global sales event of the year is just around the corner on 28.11.2025, and at Ruoto you can always get your gear at competitive prices. Our Black Friday prices apply to in-stock items only, so act fast—quantities are limited!

Remember to subscribe to our newsletter at the top of the page and follow Ruoto on Facebook and Instagram, where we announce new price drops first right after they go live.
 

Explore Black Friday prices by category:

 

 

 

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627 products
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Savage Gear SG4 2pcs - Savage Gear Baitcasting Rods - 5706301722348 - 1
Savage Gear SG4 2pcs - Savage Gear Baitcasting Rods - 5706301722348 - 2
Sale -30%
Savage Gear

Savage Gear SG4 2pcs

Baitcasting rod
Savage Gear SG4 - is Savage Gear biggest range of rods ever, and we for sure have a rod for your freshwater fishing wether it is Light, Medium or Heavy game. Additionally, we have all the specialist...
(0)
69,99 €RRP 99,99 €
Multiple options
Savage Gear SG4 2pcs - Savage Gear Spinning Rods - 5706301722263 - 1
Savage Gear SG4 2pcs - Savage Gear Spinning Rods - 5706301722263 - 2
Sale -30%
Savage Gear

Savage Gear SG4 2pcs

Spinning rod
Savage Gear SG4 - is Savage Gear biggest range of rods ever, and we for sure have a rod for your freshwater fishing wether it is Light, Medium or Heavy game. Additionally, we have all the specialist...
(5)
69,99 €RRP 89,99 €
Multiple options
Guide Outdoor TE Monocular TE421 - Monoculars - TE421 - 1
Guide Outdoor TE Monocular TE421 - Monoculars - TE421 - 2
Sale -22%
Guide Outdoor

Guide Outdoor TE Monocular TE421

Thermal camera
Guide Outdoor TE421 Thermal Imaging Monocular is a compact, pocket-sized monocular that offers powerful performance in a portable package. This device is equipped with a precise 12 µm infrared...
(1)
699,90 €RRP 899,90 €
Available in stock
The product will be sent in 2 days
Leica Amplus 6 2.5-15x56i L-4w MoA - Leica Rifle Scopes - 4022243504011 - 1
Leica Amplus 6 2.5-15x56i L-4w MoA - Leica Rifle Scopes - 4022243504011 - 2
Sale -21%
Leica

Leica Amplus 6 2.5-15x56i L-4w MoA

Rifle scope
Leica Amplus 6 2.5-15x56i L-4w MoA is a versatile riflescope that offers excellent value for money. This riflescope features a 56 mm objective lens diameter and 2.5-15x magnification, making it...
(0)
1 249,00 €RRP 1 589,00 €
Available in stock
The product will be sent in 2 days
Leica Amplus 6 2.5-15x50i L-4w MoA - Leica Rifle Scopes - 4022243503014 - 1
Leica Amplus 6 2.5-15x50i L-4w MoA - Leica Rifle Scopes - 4022243503014 - 2
Sale -20%
Leica

Leica Amplus 6 2.5-15x50i L-4w MoA

Rifle scope
Leica Amplus 6 2.5-15x50i L-4w MoA is a versatile riflescope that offers excellent value for money. This riflescope features a 50 mm objective lens diameter and 2.5-15x magnification, making it...
(0)
1 199,00 €RRP 1 499,00 €
Available to order online
Delivery time 3-8 business days
Patagonia ULW Liner Socks Forge Grey - Socks and Buff - 198077505372 - 1
Patagonia ULW Liner Socks Forge Grey - Socks and Buff - 198077505372 - 2
Sale -20%
Patagonia

Patagonia ULW Liner Socks Forge Grey

Thin liner socks
Patagonia ULW Liner Socks Forge Grey are thin liner socks suitable for daily use or to be worn on their own. They are made from a quick-drying blend of recycled polyester, nylon, and spandex, and...
(0)
18,39 €RRP 22,99 €
Multiple options
Ursuit Easy - Life Suits - 370020020 - 1
Ursuit Easy - Life Suits - 370020020 - 2
Sale -20%
Ursuit

Ursuit Easy

Immersion suit
Ursuit Easy lives up to its name as a very easy-to-use drysuit. The dry zipper opens at the neck, making the suit quick and easy to put on. The zipper is protected by a cover flap secured with Velcro...
(0)
999,90 €RRP 1 249,00 €
Multiple options
Plano Frost Cooler 14 Litre - Coolers - 024099001731 - 2
Plano Frost Cooler 14 Litre - Coolers - 024099001731 - 3
Sale -20%
Plano

Plano Frost Cooler 14 Litre

Cooler 14 l
Plano Frost Cooler 14 Litre is the ultimate small cool box for your fishing and camping needs. This cooler box has a 5 day ice retention making it a heavy-duty cool box that can withstand days of...
(0)
87,99 €RRP 109,90 €
Available in stock
The product will be sent in 2 days
Plano Frost Cooler 14 Litre - Coolers - 024099001717 - 8
Plano Frost Cooler 14 Litre - Coolers - 024099001717 - 9
Sale -20%
Plano

Plano Frost Cooler 14 Litre

Cooler 14 l
Plano Frost Cooler 14 Litre is the ultimate small cool box for your fishing and camping needs. This cooler box has a 5 day ice retention making it a heavy-duty cool box that can withstand days of...
(0)
87,99 €RRP 109,90 €
Available in stock
The product will be sent in 2 days
Garmin Livescope Plus System LVS34 - For Garmin Sonars - 010-02706-00 - 1
Garmin Livescope Plus System LVS34 - For Garmin Sonars - 010-02706-00 - 2
Sale -20%
Garmin

Garmin Livescope Plus System LVS34

Livescope transducer
First Garmin Livescope LVS34 campaign delivery will arrive in stores on 29.1.2024. Orders will be delivered in the order they are ordered. Garmin Livescope System Plus LVS34 - The best of the best...
(0)
1 199,00 € - 1 649,00 €
Multiple options
Guide Outdoor TD Gen3 Monocular TD633L - Monoculars - TD633L - 1
Guide Outdoor TD Gen3 Monocular TD633L - Monoculars - TD633L - 2
Sale -19%
Guide Outdoor

Guide Outdoor TD Gen3 Monocular TD633L

Thermal camera
TD633L is a handheld thermal camera that includes a laser rangefinder. It is ergonomically designed, allowing easy use with both hands. The device features a 640×512@12?m resolution sensor, a 35 mm...
(0)
1 499,00 €RRP 1 849,00 €
Available in stock
The product will be sent in 1-3 days
Guide Outdoor TD Gen3 Monocular TD635L - Monoculars - TD653L - 1
Guide Outdoor TD Gen3 Monocular TD635L - Monoculars - TD653L - 2
Sale -18%
Guide Outdoor

Guide Outdoor TD Gen3 Monocular TD635L

Thermal camera
TD653L is a handheld thermal camera with an integrated laser rangefinder. It uses a 640×512@12?m resolution infrared detector and offers a detection range of up to 2600 meters. The device features a...
(0)
1 799,00 €RRP 2 199,00 €
Immediately from our warehouse
The product will be sent in 2-4 days
Vision Hero Rod - Vision Fly Rods - 6417512839945 - 1
Vision Hero Rod - Vision Fly Rods - 6417512839945 - 2
Sale -48%
Vision Fly Fishing

Vision Hero Rod

Single hand fly rod, 4 sections
Vision Hero Rod is for you to be a hero on the water without breaking the bank. These affordable medium fast action rods have features for beginners as well as serious competition anglers. All of the...
(0)
129,90 € - 149,90 €
Multiple options
Ursuit Märket Jacket - Hard Shells for Men - 6438330128165 - 1
Sale -33%
Ursuit

Ursuit Märket Jacket

Ursuit 4-Tex shell jacket
Ursuit Märket is a shell suit named after the legendary lighthouse located in the Åland Sea. This product is just the jacket of the suit. Ursuit Märket was updated for the spring season 2020 with...
(0)
199,90 € - 249,90 €
Multiple options
Ursuit Märket Jacket - Hard Shells for Men - 6438330128080 - 1
Ursuit Märket Jacket - Hard Shells for Men - 6438330128080 - 2
Sale -17%
Ursuit

Ursuit Märket Jacket

Ursuit 4-Tex shell jacket
Ursuit Märket is a shell jacket named after the legendary Märket lighthouse located in the Åland Sea. In spring 2020, the Ursuit Märket was updated with new materials and colors. The jacket is...
(0)
249,90 €RRP 299,90 €
Multiple options
Plano Frost Cooler 20 Litre - Coolers - 024099001885 - 2
Plano Frost Cooler 20 Litre - Coolers - 024099001885 - 3
Sale -15%
Plano

Plano Frost Cooler 20 Litre

Cooler 20l Green
Plano Frost Cooler 20 Litre is the ultimate small cool box for your fishing and camping needs. This cooler box has a 5 day ice retention making it a heavy-duty cool box that can withstand days of...
(0)
109,90 €RRP 129,90 €
Available in stock over 6 pcs
The product will be sent in 7-9 days
Plano Frost Cooler 20 Litre - Coolers - 024099001861 - 1
Plano Frost Cooler 20 Litre - Coolers - 024099001861 - 2
Sale -15%
Plano

Plano Frost Cooler 20 Litre

Cooler 20l White
Plano Frost Cooler 20 Litre is the ultimate small cool box for your fishing and camping needs. This cooler box has a 5 day ice retention making it a heavy-duty cool box that can withstand days of...
(0)
109,90 €RRP 129,90 €
Available in stock
The product will be sent in 1-3 days
Guide Outdoor TU Scope Gen3 TU436 - Thermal and Night Vision Sights - TU43530 - 1
Guide Outdoor TU Scope Gen3 TU436 - Thermal and Night Vision Sights - TU43530 - 2
Sale -15%
Guide Outdoor

Guide Outdoor TU Scope Gen3 TU436

Thermal sight
Guide TU435 3.0 is an advanced thermal sight that combines cutting-edge technology with practicality. It offers high resolution (400×300@12?m) and 20mK NETD, ensuring precise and clear image quality...
(0)
1 399,00 €RRP 1 649,00 €
Immediately from our warehouse
The product will be sent in 2 days
Garmin GPSMAP 1623xsv - Black Friday Boating - 753759335069 - 1
Garmin GPSMAP 1623xsv - Black Friday Boating - 753759335069 - 2
Sale -13%
Garmin

Garmin GPSMAP 1623xsv

Combination device with a 16" touchscreen
Garmin GPSMAP 1623xsv - Embrace connectivity, clarity and control at the helm with the GPSMAP 16x3 chartplotter. This advanced MFD supports the same easy-to-use features from our GPSMAP x3 series but...
(0)
4 549,00 €RRP 5 199,00 €
Available to order online
Delivery time approx. 1-10 business days
Aava Tyrsky Bib & Brace Trousers - Pants - 6417512846028 - 1
Aava Tyrsky Bib & Brace Trousers - Pants - 6417512846028 - 2
Sale -12%
Aava Fishing

Aava Tyrsky Bib & Brace Trousers

Fishing bibs
Aava Tyrsky Bib & Brace Trousers are expertly crafted to meet the needs of avid anglers, while also serving as excellent general boating trousers. Made from soft and lightweight 3-layer wader fabric...
(0)
264,90 €RRP 299,90 €
Multiple options
Aava Tyrsky Jacket - Hard Shells for Men - 6417512845977 - 1
Aava Tyrsky Jacket - Hard Shells for Men - 6417512845977 - 2
Sale -12%
Aava Fishing

Aava Tyrsky Jacket

Fishing jacket
Aava Tyrsky Jacket sets the new standard for a fishing jacket. This jacket is designed to meet the high demands of active anglers while also being great jacket for versatile boating and outdoor...
(0)
264,90 €RRP 299,90 €
Multiple options
Aava Tyrsky Jacket + Bib & Brace - Hard Shells for Men - A3000SA4000S - 1
Aava Tyrsky Jacket + Bib & Brace - Hard Shells for Men - A3000SA4000S - 2
Sale -12%
Aava Fishing

Aava Tyrsky Jacket + Bib & Brace

Boat fishing outfit
Aava Tyrsky Jacket + Bib & Brace combo is an excellent choise for boat fishing. Aava Tyrsky Jacket sets the new standard for a fishing jacket. This jacket is designed to meet the high demands of...
(0)
529,90 €RRP 599,80 €
Multiple options
Savage Gear E-Rider 330 Carbon Optix Kayak - Fishing Kayaks - 5706301027085 - 1
Savage Gear E-Rider 330 Carbon Optix Kayak - Fishing Kayaks - 5706301027085 - 2
Sale -11%
Savage Gear

Savage Gear E-Rider 330 Carbon Optix Kayak

Fishing kayak
Savage Gear E-Rider 330 Carbon Optix Kayak is a lightweight and stable inflatable fishing kayak that is easy to transport and offers excellent stability. This kayak is the perfect solution for...
(0)
799,90 €RRP 899,90 €
Available in stock
The product will be sent in 2 days
Garmin Xero C1 PRO Chronograph - Black Friday Hunting - 010-02618-11 - 1
Garmin Xero C1 PRO Chronograph - Black Friday Hunting - 010-02618-11 - 2
Sale -11%
Garmin

Garmin Xero C1 PRO Chronograph

Chronograph
Garmin Xero C1 PRO - The Xero C1 Pro chronograph makes ballistics calculations easy. This compact device fits in your back pocket, measures projectile velocities from 100 fps to 5,000 fps and provides...
(1)
489,90 €RRP 549,90 €
Can be ordered
The product will be sent in 7-9 days
Incoming batch: (date not confirmed)
Patriot VAC-1 Vakuumikone Pakettitarjous - Vacuum Sealers and Accessories - RES6417512527378D - 1
Sale -10%
Patriot

Patriot VAC-1 Vakuumikone Pakettitarjous

Vacuum sealer set
Patriot VAC-1 Vacuum Machine Package Offer includes the Patriot VAC-1 Vacuum Machine as well as one pack of Patriot Vacuum Roll (30 cm x 6 m) and one pack of Patriot Vacuum Bags (20 x 30 cm). This...
(0)
159,90 €RRP 176,88 €
Available in stock
The product will be sent in 2 days
Zeiss Conquest V4 3-12x56 - Zeiss Rifle Scopes - 522925-9960-000 - 1
Zeiss Conquest V4 3-12x56 - Zeiss Rifle Scopes - 522925-9960-000 - 2
Sale -9%
Zeiss

Zeiss Conquest V4 3-12x56

Rifle scope
Zeiss Conquest V4 3-12x56 is the most affordable series of riflescopes from Zeiss, which is an excellent tool for deer stalking, for example. The Conquest V4 3-12x56 scope's large 56-millimeter...
(1)
1 179,00 €RRP 1 299,00 €
Available in stock
The product will be sent in 2 days
Zeiss Conquest V4 1-4x24 - Zeiss Rifle Scopes - 522905-9960-000 - 1
Zeiss Conquest V4 1-4x24 - Zeiss Rifle Scopes - 522905-9960-000 - 2
Sale -9%
Zeiss

Zeiss Conquest V4 1-4x24

Rifle scope
Zeiss Conquest V4 1-4x24 is Zeiss's most affordable series of driven hunt scopes that offers excellent value for your money! The Conquest V4 1-4x24 riflescope is specifically designed for the...
(0)
999,90 €RRP 1 099,00 €
Available in stock
The product will be sent in 2 days
Lowrance Eagle Eye 9 - Lowrance Sonar / Chartplotters - 9420064131549 - 1
Lowrance Eagle Eye 9 - Lowrance Sonar / Chartplotters - 9420064131549 - 2
Sale -8%
Lowrance

Lowrance Eagle Eye 9

Chartplotter with live sonar 9''
Lowrance EAGLE EYE - is a multifunctional device designed for fishing and boating, offering smooth operation thanks to its powerful performance, versatile sonar techniques, and a precise and bright...
(1)
1 199,00 €RRP 1 299,00 €
Available in stock
The product will be sent in 2 days
Thule Approach L Dark Slate - Tents - 901033 - 1
Thule Approach L Dark Slate - Tents - 901033 - 2
Sale -8%
Thule Sweden

Thule Approach L Dark Slate

Roof tent
Thule Approach L is a rooftop tent designed for adventure travel, providing a comfortable sleeping space on the roof of your car. It is easy to set up and use, and its spacious interior and panoramic...
(0)
2 899,00 €RRP 3 139,00 €
Immediately from our warehouse
The product will be sent in 2-4 days
Patriot Vakuumikone - Vacuum Sealers and Accessories - 6417512527378 - 1
Sale -6%
Patriot

Patriot Vakuumikone

Vacuum sealer
Patriot Vacuum Machine is an easy-to-use and fast vacuum machine. Excellent price/quality ratio! Double sealing and strong suction power, up to 0.9 bar. The vacuuming speed is 20 liters per minute and...
(1)
119,44 €RRP 127,41 €
Multiple options
Thule Approach M Dark Slate - Tents - 901014 - 1
Thule Approach M Dark Slate - Tents - 901014 - 2
Sale -6%
Thule Sweden

Thule Approach M Dark Slate

Roof tent
Thule Approach M is a high-quality rooftop tent designed for adventure travel. It is easy to set up and use, and its spacious interior and panoramic windows provide comfort and a connection to nature....
(0)
2 499,00 €RRP 2 649,00 €
Immediately from our warehouse
The product will be sent in 2-4 days
Pulsar Thermion DUO DXP50 - Thermal and Night Vision Sights - 4779022925382 - 1
Sale -6%
Pulsar

Pulsar Thermion DUO DXP50

Thermal scope
Thermion Duo DXP50 Thermal Riflescope is The world’s first multispectral hunting riflescope, the Thermion Duo combines the high-tech thermal imaging Pulsar is known for with the clarity and...
(0)
3 589,00 €RRP 3 799,00 €
Available in stock
The product will be sent in 2-4 days
HikMicro Stellar 3.0 SX60L - Thermal and Night Vision Sights - 6974004646349 - 1
HikMicro Stellar 3.0 SX60L - Thermal and Night Vision Sights - 6974004646349 - 2
Hikmicro

HikMicro Stellar 3.0 SX60L

Thermal scope with rangefinder
HIKMICRO Stellar SX60L 3.0 Thermal Scope represents a groundbreaking development in thermal sight technology. Its extremely sensitive 1280 × 1024 @ 12 µm thermal sensor and less than 18 mK NETD...
(0)
6 499,00 €
Immediately from our warehouse
The product will be sent in 2 days
Lowrance Recon SW - Lowrance Trolling Motors - 000-16180-001 - 1
Lowrance Recon SW - Lowrance Trolling Motors - 000-16180-001 - 2
Lowrance

Lowrance Recon SW

Bow electric motor
Lowrance Recon - is Lowrance's next-generation electric bow motor for inland waters. Thanks to its unique remote steering stick, wireless foot pedal, and display integration options, the motor can be...
(0)
4 799,00 €
Multiple options
Pulsar Merger DUO NXP50 - Binoculars - 4779022925726 - 1
Pulsar Merger DUO NXP50 - Binoculars - 4779022925726 - 2
Pulsar

Pulsar Merger DUO NXP50

Thermal binoculars with rangefinder
Pulsar Merger Duo NXP50 binoculars combine a thermal camera and digital light amplification. You can choose which channel to view or watch thermal imaging and light amplification simultaneously. The...
(0)
4 599,00 €
Available in stock 2 pcs
The product will be sent in 4-6 days
Garmin GPSMAP 8412xsv - Garmin Sonar / Chartplotters - 0753759213480 - 1
Garmin GPSMAP 8412xsv - Garmin Sonar / Chartplotters - 0753759213480 - 3
Garmin

Garmin GPSMAP 8412xsv

Combination device with a 12" touchscreen
Garmin GPSMAP 8412xsv - Serious sport fishermen, cruisers, sailors and sail racers demand serious equipment. The easy-to-use, easy-to-install GPSMAP 8412xsv chartplotter/sonar combo delivers MFD...
(0)
4 399,00 € - 4 649,00 €
Multiple options
HikMicro Stellar 3.0 SQ50L - Thermal Imaging Cameras - 6974004646301 - 1
HikMicro Stellar 3.0 SQ50L - Thermal Imaging Cameras - 6974004646301 - 2
Hikmicro

HikMicro Stellar 3.0 SQ50L

Thermal scope with rangefinder
HikMicro Stellar 3.0 SQ50L The HikMicro Stellar 3.0 SQ50L is a high-performance thermal scope designed for hunting and shooting in challenging conditions. Equipped with a 640 × 512 @12 µm thermal...
(0)
4 206,22 €
Available in stock
The product will be sent in 2 days
HikMicro Thunder 3.0 TQ50CL - Clip-On - 6974004646363 - 1
HikMicro Thunder 3.0 TQ50CL - Clip-On - 6974004646363 - 2
Hikmicro

HikMicro Thunder 3.0 TQ50CL

Thermal clip-on
HikMicro Thunder 3.0 TQ50CL is equipped with a highly efficient thermal detector, featuring higher sensitivity and the latest image processing algorithm. This ensures users can capture the finest...
(0)
3 599,00 €
Available in stock
The product will be sent in 2 days
Pulsar Merger LRF XP35 - Binoculars - 4779022926099 - 1
Pulsar

Pulsar Merger LRF XP35

Thermal binoculars with rangefinder
Pulsar Merger LRF XP35 thermal binoculars feature a highly accurate laser rangefinder, an extremely sensitive 640x480 pixel thermal imaging sensor, and up to 7 hours of battery life per charge! They...
(0)
3 399,00 €
Available in stock
The product will be sent in 1-3 days

Welcome to explore the best Black Friday prices on fishing and hunting products in our store!

This year’s most anticipated shopping day is full of amazing price drops that guarantee new adventures on the water and in the wild. We’ve gathered together our best products so you can get more value for your money and prepare for unforgettable fishing and hunting trips.

Fishing gear at Black Friday prices

We are proud of our wide selection of fishing equipment, and Black Friday is a great opportunity to upgrade your gear affordably. Whether you’re looking for a new fishing rod, reel, lures, or other accessories, we’ve got you covered. We also offer fishing clothing and apparel, so you can fish in comfort and style.

Hunting gear at Black Friday prices

Hunting clothing, equipment, and firearms are all part of our Black Friday deals. Whether you’re an experienced hunter or just starting out, we provide high-quality products to help you succeed in the hunt. Get a new hunting rifle or update your hunting outfit, all at Ruoto’s competitive prices.

From online store to physical shops

Our Black Friday prices are available both in our online store and in our physical shops. You can choose the shopping channel that suits you best and enjoy the same great offers online and in-store. In our stores, our knowledgeable staff will gladly help you choose the best products for your needs. We are committed to offering our customers the best price. Thanks to our price guarantee, you can shop worry-free even before Black Friday: if the price of a product drops within 30 days of purchase, you can ask us to refund the difference in the form of a gift card to our stores. This way you can shop with confidence, knowing you’re always getting the best value for your money. Customer service is extremely important to us. We are here to help you with any questions and ensure you get exactly the products you need. Black Friday sales can be a busy time, but you can count on us to serve you professionally and with a smile.

Don’t miss this opportunity—come shopping with us. Prices are valid only for a limited time, so make sure to take advantage of these amazing deals. Thank you for choosing us for your fishing and hunting needs. You’ll always see the lowest price of the past 30 days on our products.

We wish you rewarding and successful hunting and fishing trips!