Campaign code / gift card
Have you received a campaign or discount code?

Black Friday

Black Friday 2025

On this page you’ll find the best Black Friday prices for fishing, boating, fly fishing, and hunting. Throughout November we’re lowering prices on hundreds of products, and you can find all newly discounted Black Friday items collected on this page.

The biggest global sales event of the year is just around the corner on 28.11.2025, and at Ruoto you can always get your gear at competitive prices. Our Black Friday prices apply to in-stock items only, so act fast—quantities are limited!

Remember to subscribe to our newsletter at the top of the page and follow Ruoto on Facebook and Instagram, where we announce new price drops first right after they go live.
 

Explore Black Friday prices by category:

 

 

 

Browse categories
688 products
Sort:
Viking Villrein Pro High - Hunting Shoes and Boots - 7054978228815 - 1
Viking Villrein Pro High - Hunting Shoes and Boots - 7054978228815 - 2
Sale -23%
Viking Outdoor Footwear

Viking Villrein Pro High

Rubber boots
Viking Villrein Pro High is a high-quality rubber boot designed specifically for long journeys in demanding conditions. The boot combines the best features of hunting boots and rubber boots. It is...
(0)
99,99 €RRP 129,90 €
Multiple options
Westin Bullteez Curltail Inline 33cm - Soft Baits for Pike yli 100g - 060120216 - 1
Sale -23%
Westin

Westin Bullteez Curltail Inline 33cm

Pike shad
Westin Bullteez Curltail Inline 33cm is a large pike lure designed specifically for fishing big pike in cold waters. The lure features a large curl tail that creates an enticing movement in the water....
Westin Bullteez Curltail Inline 33cm - Soft Baits for Pike yli 100g - 060120216 - 5
(0)
26,99 €RRP 34,99 €
Daiwa 23 Airity PC LT - Front Drag Spinning Reels - 043178172322 - 1
Daiwa 23 Airity PC LT - Front Drag Spinning Reels - 043178172322 - 2
Sale -23%
Daiwa

Daiwa 23 Airity PC LT

Spinning reel with front drag
Daiwa 23 Airity LT - truly living up to the name of AIRITY, the newest model is officially Daiwa's lightest ever traditional spinning reel. With the introduction of AIRDRIVE DESIGN for the first time...
(0)
539,90 € - 579,90 €
Multiple options
Focus Optimum 30-60x85 APO VHG ED - Spotting Scopes - 7391879050054 - 1
Focus Optimum 30-60x85 APO VHG ED - Spotting Scopes - 7391879050054 - 2
Sale -22%
Focus Optics

Focus Optimum 30-60x85 APO VHG ED

Telescope
Focus Optimum 30-60x85 APO VHG ED is a top-class spotting scope designed especially for Nordic conditions. It offers excellent image quality with dual ED and Fluoride HD lenses, ensuring sharp details...
(0)
999,90 €RRP 1 289,00 €
Available in stock over 4 pcs
The product will be sent in 6-8 days
Fjällräven Singi 48 Dark Olive - Backpacks - 7323450522278 - 1
Fjällräven Singi 48 Dark Olive - Backpacks - 7323450522278 - 2
Sale -22%
Fjällräven

Fjällräven Singi 48 Dark Olive

48 L daypack
Fjällräven Singi 48 Dark Olive is a durable and versatile daypack, ideal for hiking, hunting, and fishing. The backpack features an adjustable carrying system with a wooden frame and is made from...
(0)
209,90 €RRP 269,90 €
Available in stock
The product will be sent in 1-3 days
Guide Outdoor TE Monocular TE211 - Monoculars - TE211 - 1
Guide Outdoor TE Monocular TE211 - Monoculars - TE211 - 2
Sale -22%
Guide Outdoor

Guide Outdoor TE Monocular TE211

Thermal camera
Guide Outdoor TE211 Thermal Camera is a compact, pocket-sized monocular that combines affordability and performance. The TE211 is equipped with a highly sensitive 12 µm infrared detector, providing...
(1)
349,90 €RRP 449,90 €
Available to order online
Delivery time approx. 1-10 business days
Blaser - Other Hunting Products - 80200360 - 1
Blaser - Other Hunting Products - 80200360 - 2
Sale -22%
Blaser

Blaser

Hunting Utility belt
Blaser game harnesses are designed to facilitate the transportation of game in challenging terrains. The harnesses feature an adjustable rope that includes a carabiner, making it easier to lift the...
(0)
69,99 €RRP 89,99 €
Available in stock
The product will be sent in 1-3 days
Savage Gear HeatLite Thermo Jkt #M - Hard Shells for Men - 5706301591258 - 1
Sale -22%
Savage Gear

Savage Gear HeatLite Thermo Jkt #M

Thermo jacket
Savage Gear HeatLite Thermo jacket - is one of the finest jackets for late autumn and winter. Technically very well designed and high-quality jacket, made to last even though the materials are...
(0)
69,99 €RRP 89,99 €
Multiple options
Savage Gear SG4 2pcs - Savage Gear Baitcasting Rods - 5706301722348 - 1
Savage Gear SG4 2pcs - Savage Gear Baitcasting Rods - 5706301722348 - 2
Sale -30%
Savage Gear

Savage Gear SG4 2pcs

Baitcasting rod
Savage Gear SG4 - is Savage Gear biggest range of rods ever, and we for sure have a rod for your freshwater fishing wether it is Light, Medium or Heavy game. Additionally, we have all the specialist...
(0)
69,99 €RRP 99,99 €
Multiple options
Savage Gear SG4 2pcs - Savage Gear Spinning Rods - 5706301722263 - 1
Savage Gear SG4 2pcs - Savage Gear Spinning Rods - 5706301722263 - 2
Sale -30%
Savage Gear

Savage Gear SG4 2pcs

Spinning rod
Savage Gear SG4 - is Savage Gear biggest range of rods ever, and we for sure have a rod for your freshwater fishing wether it is Light, Medium or Heavy game. Additionally, we have all the specialist...
(5)
69,99 €RRP 89,99 €
Multiple options
Guide Outdoor TE Monocular TE421 - Monoculars - TE421 - 1
Guide Outdoor TE Monocular TE421 - Monoculars - TE421 - 2
Sale -22%
Guide Outdoor

Guide Outdoor TE Monocular TE421

Thermal camera
Guide Outdoor TE421 Thermal Imaging Monocular is a compact, pocket-sized monocular that offers powerful performance in a portable package. This device is equipped with a precise 12 µm infrared...
(0)
699,90 €RRP 899,90 €
Available in stock
The product will be sent in 1-3 days
Ursuit Märket Trousers - Pants - 6438330127977 - 1
Ursuit Märket Trousers - Pants - 6438330127977 - 2
Sale -21%
Ursuit

Ursuit Märket Trousers

Ursuit 4-Tex shell pants
Ursuit Märket shell pant named after the legendary Märket lighthouse located in the Åland Sea. In spring 2020, the Ursuit Märket was updated with new materials and colors. The pants are made from...
(0)
219,90 €RRP 279,90 €
Multiple options
Leica Amplus 6 2.5-15x56i L-4w MoA - Leica Rifle Scopes - 4022243504011 - 1
Leica Amplus 6 2.5-15x56i L-4w MoA - Leica Rifle Scopes - 4022243504011 - 2
Sale -21%
Leica

Leica Amplus 6 2.5-15x56i L-4w MoA

Rifle scope
Leica Amplus 6 2.5-15x56i L-4w MoA is a versatile riflescope that offers excellent value for money. This riflescope features a 56 mm objective lens diameter and 2.5-15x magnification, making it...
(0)
1 249,00 €RRP 1 589,00 €
Available in stock
The product will be sent in 1-3 days
Fjällräven Keb M Trouser Black Regular - Pants - 7323450916053 - 1
Fjällräven Keb M Trouser Black Regular - Pants - 7323450916053 - 2
Sale -21%
Fjällräven

Fjällräven Keb M Trouser Black Regular

Trekking pants
Fjällräven Keb M Trousers Award-winning trekking trousers in stretch fabric and G-1000, now updated for even better performance, comfort and durability. The trousers have classic, large pockets...
(0)
149,90 €RRP 189,90 €
Multiple options
Fjällräven Keb M Trouser Black Short - Pants - 7323450916152 - 1
Fjällräven Keb M Trouser Black Short - Pants - 7323450916152 - 2
Sale -21%
Fjällräven

Fjällräven Keb M Trouser Black Short

Trekking pants
Fjällräven Keb M Trousers Award-winning trekking trousers in stretch fabric and G-1000, now updated for even better performance, comfort and durability. The trousers have classic, large pockets...
(0)
149,90 €RRP 189,90 €
Multiple options
Viking Hunter GTX - Hunting Shoes and Boots - 7054978173115 - 1
Viking Hunter GTX - Hunting Shoes and Boots - 7054978173115 - 3
Sale -21%
Viking Outdoor Footwear

Viking Hunter GTX

Gore-Tex hunting boots
Viking Hunter GTX is a high-quality hunting boot designed to provide excellent support and comfort on long treks in the wilderness. The boot is made from durable leather and features a waterproof...
(0)
189,90 €RRP 239,90 €
Multiple options
Leica Amplus 6 2.5-15x50i L-4w MoA - Leica Rifle Scopes - 4022243503014 - 1
Leica Amplus 6 2.5-15x50i L-4w MoA - Leica Rifle Scopes - 4022243503014 - 2
Sale -20%
Leica

Leica Amplus 6 2.5-15x50i L-4w MoA

Rifle scope
Leica Amplus 6 2.5-15x50i L-4w MoA is a versatile riflescope that offers excellent value for money. This riflescope features a 50 mm objective lens diameter and 2.5-15x magnification, making it...
(0)
1 199,00 €RRP 1 499,00 €
Available in stock
The product will be sent in 1-3 days
Humminbird Helix 10 Chirp MEGA SI+ GPS G4N - Humminbird Sonar / Chartplotters - 082324055041 - 1
Humminbird Helix 10 Chirp MEGA SI+ GPS G4N - Humminbird Sonar / Chartplotters - 082324055041 - 2
Sale -20%
Humminbird

Humminbird Helix 10 Chirp MEGA SI+ GPS G4N

Sonar and chartplotter 10"
Humminbird Helix 10 Chirp MEGA SI+ GPS G4N - Humminbird industry-leading sonar, MEGA Imaging+ on HELIX G4N models provides sonar coverage under your boat up to 200’ with MEGA Down Imaging+ and sonar...
(0)
1 599,00 €RRP 1 999,00 €
Immediately from our warehouse
The product will be sent in 1-3 days
Shimano Exsence BB - Front Drag Spinning Reels - 4969363047205 - 1
Shimano Exsence BB - Front Drag Spinning Reels - 4969363047205 - 2
Sale -20%
Shimano

Shimano Exsence BB

Spinning reel with front drag
Shimano Exsence BB offers top-notch water resistance and durability for challenging fishing conditions. This first BB series model equipped with X Protect has been redesigned as a waterproof version...
(0)
239,90 €RRP 299,90 €
Multiple options
Ursuit Easy - Life Suits - 370020020 - 1
Ursuit Easy - Life Suits - 370020020 - 2
Sale -20%
Ursuit

Ursuit Easy

Immersion suit
Ursuit Easy lives up to its name as a very easy-to-use drysuit. The dry zipper opens at the neck, making the suit quick and easy to put on. The zipper is protected by a cover flap secured with Velcro...
(0)
999,90 €RRP 1 249,00 €
Multiple options
Plano Frost Cooler 14 Litre - Coolers - 024099001717 - 8
Plano Frost Cooler 14 Litre - Coolers - 024099001717 - 9
Sale -20%
Plano

Plano Frost Cooler 14 Litre

Cooler 14 l
Plano Frost Cooler 14 Litre is the ultimate small cool box for your fishing and camping needs. This cooler box has a 5 day ice retention making it a heavy-duty cool box that can withstand days of...
(0)
87,99 €RRP 109,90 €
Available in stock over 6 pcs
The product will be sent in 7-9 days
Plano Frost Cooler 14 Litre - Coolers - 024099001731 - 2
Plano Frost Cooler 14 Litre - Coolers - 024099001731 - 3
Sale -20%
Plano

Plano Frost Cooler 14 Litre

Cooler 14 l
Plano Frost Cooler 14 Litre is the ultimate small cool box for your fishing and camping needs. This cooler box has a 5 day ice retention making it a heavy-duty cool box that can withstand days of...
(0)
87,99 €RRP 109,90 €
Available in stock over 6 pcs
The product will be sent in 7-9 days
Guide Outdoor TD Gen3 Monocular TD633L - Monoculars - TD633L - 1
Guide Outdoor TD Gen3 Monocular TD633L - Monoculars - TD633L - 2
Sale -19%
Guide Outdoor

Guide Outdoor TD Gen3 Monocular TD633L

Thermal camera
TD633L is a handheld thermal camera that includes a laser rangefinder. It is ergonomically designed, allowing easy use with both hands. The device features a 640×512@12?m resolution sensor, a 35 mm...
(0)
1 499,00 €RRP 1 849,00 €
Available in stock
The product will be sent in 1-3 days
Guide Outdoor TD Gen3 Monocular TD635L - Monoculars - TD653L - 1
Guide Outdoor TD Gen3 Monocular TD635L - Monoculars - TD653L - 2
Sale -18%
Guide Outdoor

Guide Outdoor TD Gen3 Monocular TD635L

Thermal camera
TD653L is a handheld thermal camera with an integrated laser rangefinder. It uses a 640×512@12?m resolution infrared detector and offers a detection range of up to 2600 meters. The device features a...
(0)
1 799,00 €RRP 2 199,00 €
Available in stock
The product will be sent in 2-3 days
Vision Hero Rod - Vision Fly Rods - 6417512839945 - 1
Vision Hero Rod - Vision Fly Rods - 6417512839945 - 2
Sale -48%
Vision Fly Fishing

Vision Hero Rod

Single hand fly rod, 4 sections
Vision Hero Rod is for you to be a hero on the water without breaking the bank. These affordable medium fast action rods have features for beginners as well as serious competition anglers. All of the...
(0)
129,90 € - 189,90 €
Multiple options
Ursuit Märket Jacket - Hard Shells for Men - 6438330128165 - 1
Sale -33%
Ursuit

Ursuit Märket Jacket

Ursuit 4-Tex shell jacket
Ursuit Märket is a shell suit named after the legendary lighthouse located in the Åland Sea. This product is just the jacket of the suit. Ursuit Märket was updated for the spring season 2020 with...
(0)
199,90 € - 249,90 €
Multiple options
Ursuit Märket Jacket - Hard Shells for Men - 6438330128080 - 1
Ursuit Märket Jacket - Hard Shells for Men - 6438330128080 - 2
Sale -17%
Ursuit

Ursuit Märket Jacket

Ursuit 4-Tex shell jacket
Ursuit Märket is a shell jacket named after the legendary Märket lighthouse located in the Åland Sea. In spring 2020, the Ursuit Märket was updated with new materials and colors. The jacket is...
(0)
249,90 €RRP 299,90 €
Multiple options
Garmin Striker Vivid 5 Ice Bundle - Garmin Sonar / Chartplotters - 010-02551-11 - 1
Garmin Striker Vivid 5 Ice Bundle - Garmin Sonar / Chartplotters - 010-02551-11 - 2
Sale -17%
Garmin

Garmin Striker Vivid 5 Ice Bundle

Ice fishing sonar package
Garmin Striker Vivid 5 Ice Bundle is a versatile ice fishing sonar package that simplifies and speeds up winter fishing. The package includes the STRIKER Vivid 5cv sonar and the GT8HW-IF transducer...
(0)
399,90 €RRP 479,90 €
Available in stock
The product will be sent in 1-3 days
GPO Passion ED 8x42 Black - Binoculars - 4260527410409 - 1
Sale -17%
German Precision Optics

GPO Passion ED 8x42 Black

Binoculars
GPO Passion ED 8x42 Black is a high-quality and compact binocular that offers excellent optical performance and durability. These binoculars are designed for users who value high-quality optics and...
(0)
449,90 €RRP 539,90 €
Immediately from our warehouse
The product will be sent in 1-3 days
Flame Orange - Backpacks - 7323450939908 - 1
Fjällräven Re-Kånken - Backpacks - 7323450939908 - 2
Sale -17%
Fjällräven

Fjällräven Re-Kånken

Kånken backbag
Fjällräven Re-Kånken A special edition of Kånken, made entirely from polyester recycled from eleven plastic bottles. Dyed with SpinDye technology that radically reduces the amount of water, energy...
(0)
59,75 €RRP 71,71 €
Multiple options
Guide Outdoor TU Scope Gen3 TU651 - Thermal and Night Vision Sights - TU65030 - 1
Guide Outdoor TU Scope Gen3 TU651 - Thermal and Night Vision Sights - TU65030 - 2
Sale -16%
Guide Outdoor

Guide Outdoor TU Scope Gen3 TU651

Thermal sight
Guide Outdoor TU Scope Gen3 TU650 is an advanced thermal scope that combines state-of-the-art thermal imaging, modular design, and AI-enhanced performance. This scope is designed for hunters...
(0)
2 399,00 €RRP 2 849,00 €
Available in stock
The product will be sent in 1-3 days
Plano Frost Cooler 20 Litre - Coolers - 024099001885 - 2
Plano Frost Cooler 20 Litre - Coolers - 024099001885 - 3
Sale -15%
Plano

Plano Frost Cooler 20 Litre

Cooler 20l Green
Plano Frost Cooler 20 Litre is the ultimate small cool box for your fishing and camping needs. This cooler box has a 5 day ice retention making it a heavy-duty cool box that can withstand days of...
(0)
109,90 €RRP 129,90 €
Available in stock over 6 pcs
The product will be sent in 7-9 days
Plano Frost Cooler 20 Litre - Coolers - 024099001861 - 1
Plano Frost Cooler 20 Litre - Coolers - 024099001861 - 2
Sale -15%
Plano

Plano Frost Cooler 20 Litre

Cooler 20l White
Plano Frost Cooler 20 Litre is the ultimate small cool box for your fishing and camping needs. This cooler box has a 5 day ice retention making it a heavy-duty cool box that can withstand days of...
(0)
109,90 €RRP 129,90 €
Available in stock over 6 pcs
The product will be sent in 7-9 days
Guide Outdoor TU Scope Gen3 TU436 - Thermal and Night Vision Sights - TU43530 - 1
Guide Outdoor TU Scope Gen3 TU436 - Thermal and Night Vision Sights - TU43530 - 2
Sale -15%
Guide Outdoor

Guide Outdoor TU Scope Gen3 TU436

Thermal sight
Guide TU435 3.0 is an advanced thermal sight that combines cutting-edge technology with practicality. It offers high resolution (400×300@12?m) and 20mK NETD, ensuring precise and clear image quality...
(0)
1 399,00 €RRP 1 649,00 €
Immediately from our warehouse
The product will be sent in 3-5 days
Patagonia M's Better Sweater JKT Black - Insulated Jackets - 192964027015 - 1
Patagonia M's Better Sweater JKT Black - Insulated Jackets - 192964027015 - 2
Sale -13%
Patagonia

Patagonia M's Better Sweater JKT Black

Fleece shirt
Patagonia M’s Better Sweater Jacket is Patagonia's most popular fleece. With its knitted surface, it is not only warm and comfortable but also really stylish. This legendary shirt is perfect for...
(1)
113,01 €RRP 129,90 €
Multiple options
Patagonia Brodeo Beanie BLK - Beanies - 889833359468 - 1
Patagonia Brodeo Beanie BLK - Beanies - 889833359468 - 2
Sale -13%
Patagonia

Patagonia Brodeo Beanie BLK

Beanie from recycled materials
Patagonia Brodeo Beanie is a classic cuff beanie made with a warm, comfortable recycled wool/recycled nylon blend. Fair Trade Certified™ sewn. Patagonia Brodeo Beanie info Hard-Working Yet...
(0)
34,79 €RRP 39,99 €
Available in stock
The product will be sent in 1-3 days

Welcome to explore the best Black Friday prices on fishing and hunting products in our store!

This year’s most anticipated shopping day is full of amazing price drops that guarantee new adventures on the water and in the wild. We’ve gathered together our best products so you can get more value for your money and prepare for unforgettable fishing and hunting trips.

Fishing gear at Black Friday prices

We are proud of our wide selection of fishing equipment, and Black Friday is a great opportunity to upgrade your gear affordably. Whether you’re looking for a new fishing rod, reel, lures, or other accessories, we’ve got you covered. We also offer fishing clothing and apparel, so you can fish in comfort and style.

Hunting gear at Black Friday prices

Hunting clothing, equipment, and firearms are all part of our Black Friday deals. Whether you’re an experienced hunter or just starting out, we provide high-quality products to help you succeed in the hunt. Get a new hunting rifle or update your hunting outfit, all at Ruoto’s competitive prices.

From online store to physical shops

Our Black Friday prices are available both in our online store and in our physical shops. You can choose the shopping channel that suits you best and enjoy the same great offers online and in-store. In our stores, our knowledgeable staff will gladly help you choose the best products for your needs. We are committed to offering our customers the best price. Thanks to our price guarantee, you can shop worry-free even before Black Friday: if the price of a product drops within 30 days of purchase, you can ask us to refund the difference in the form of a gift card to our stores. This way you can shop with confidence, knowing you’re always getting the best value for your money. Customer service is extremely important to us. We are here to help you with any questions and ensure you get exactly the products you need. Black Friday sales can be a busy time, but you can count on us to serve you professionally and with a smile.

Don’t miss this opportunity—come shopping with us. Prices are valid only for a limited time, so make sure to take advantage of these amazing deals. Thank you for choosing us for your fishing and hunting needs. You’ll always see the lowest price of the past 30 days on our products.

We wish you rewarding and successful hunting and fishing trips!