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Black Friday

Black Friday 2025

On this page you’ll find the best Black Friday prices for fishing, boating, fly fishing, and hunting. Throughout November we’re lowering prices on hundreds of products, and you can find all newly discounted Black Friday items collected on this page.

The biggest global sales event of the year is just around the corner on 28.11.2025, and at Ruoto you can always get your gear at competitive prices. Our Black Friday prices apply to in-stock items only, so act fast—quantities are limited!

Remember to subscribe to our newsletter at the top of the page and follow Ruoto on Facebook and Instagram, where we announce new price drops first right after they go live.
 

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627 products
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Saxa Tournament Sleeve Trigger 160 cm - Other Bags - 6438407012526 - 1
Saxa Tournament Sleeve Trigger 160 cm - Other Bags - 6438407012526 - 2
Saxa

Saxa Tournament Sleeve Trigger 160 cm

Rod sock
Saxa Tournament Sleeve Trigger 160 cm is a rod sock made from durable PET material. This rod sock is specifically designed to protect casting rods, with a diameter of 30 mm, making it ideal for...
(0)
11,99 €
Available in stock
The product will be sent in 2 days
Saxa Tournament Sleeve Trigger 190 cm - Other Bags - 6438407012540 - 1
Saxa Tournament Sleeve Trigger 190 cm - Other Bags - 6438407012540 - 2
Saxa

Saxa Tournament Sleeve Trigger 190 cm

Rod sock
Saxa Tournament Sleeve Trigger 190 cm is a rod sleeve made from durable PET material. This rod sleeve is specifically designed to protect casting rods, and its diameter is 30 mm, making it ideal for...
(0)
11,99 €
Available in stock
The product will be sent in 2 days
Gunki Muto Blaid 56 - Spintails and bladebaits - 2712202311 - 1
Gunki

Gunki Muto Blaid 56

Bladebait 5.6cm 12.1g
Gunki Muto Blaid - built using a lead free alloy, the MUTO BLADE is a vibrant GUNKI blade bait suited to smaller venues or when predators are focused on fry. Generates surprisingly powerful vibrations...
Gunki Muto Blaid 56 - Spintails and bladebaits - 2712202311 - 3
(0)
10,99 €
Rapala Rippin’ Rap 6cm 14g - Wobblers 6-10 cm - 3400402781 - 1
Rapala

Rapala Rippin’ Rap 6cm 14g

Floating wobbler 6cm 14g
Rapala Rippin' Rap 6cm 14g - the Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system....
BAP
(0)
10,99 €
Savage Gear Monster Shad 22cm 60g - Soft Baits for pike under 100g - 0307202311 - 1
Savage Gear

Savage Gear Monster Shad 22cm 60g

Pike shad 22 cm 33 g
Savage Gear Monster Shad - drive big predator fish crazy with this slim-profile, paddle tail soft lure that carries a unique double-kicking, slight S-curve action. The Monster features inside paint...
Savage Gear Monster Shad 22cm 60g - Soft Baits for pike under 100g - 0307202311 - 3
(0)
10,99 €
BKK BB Trigger -21 - Pike Rigs and Accessories - 6939067007490 - 1
BKK BB Trigger -21 - Pike Rigs and Accessories - 6939067007490 - 2
BKK

BKK BB Trigger -21

Treble hook pre-configured rig
BKK BB Trigger -21 - is BKK’s stinger rig for big soft baits developed in collaboration with Black Bay Lodge. Undergone through extensive testing with numerous big Irish pike, this stinger rig...
(0)
9,99 € - 10,99 €
Multiple options
Keitech Easy Shiner 8''/20cm - Classic Softbaits - 310820204 - 1
Keitech

Keitech Easy Shiner 8''/20cm

Fish Jig 20cm 2pcs
The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the slowest speeds. The Easy Shiner has become a staple...
Keitech Easy Shiner 8''/20cm - Classic Softbaits - 310820204 - 35
(0)
9,99 €
Rapala Rippin’ Rap 5cm 9g - Wobblers <6 cm - 340040277 - 1
Rapala

Rapala Rippin’ Rap 5cm 9g

Floating wobbler 5cm 9g
Rapala Rippin' Rap 5cm 9g - the Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system....
Rapala Rippin’ Rap 5cm 9g - Wobblers <6 cm - 340040277 - 16
(0)
9,99 €
Savage Gear Monster Shad 18cm 33g - Soft Baits for pike under 100g - 0307202310 - 1
Savage Gear

Savage Gear Monster Shad 18cm 33g

Pike shad 18 cm 33 g
Savage Gear Monster Shad - drive big predator fish crazy with this slim-profile, paddle tail soft lure that carries a unique double-kicking, slight S-curve action. The Monster features inside paint...
Savage Gear Monster Shad 18cm 33g - Soft Baits for pike under 100g - 0307202310 - 3
(0)
7,96 €
Gunki Kraken 55F - Wobblers <6 cm - 2712202314 - 1
Gunki

Gunki Kraken 55F

Floating lure 5.5cm 9.6g
Gunki Kraken 55F The Gunki Kraken 55F is a floating crankbait lure designed specifically for summer fishing. It is 5.5 cm long and weighs 9.6 g. The lure's plump profile and strong swimming action...
Gunki Kraken 55F - Wobblers <6 cm - 2712202314 - 2
(0)
9,49 €
Plano Rifle Ammo Case .30-06 Sprg - Black Friday Hunting - 024099123020 - 1
Plano Rifle Ammo Case .30-06 Sprg - Black Friday Hunting - 024099123020 - 2
Plano

Plano Rifle Ammo Case .30-06 Sprg

Rifle ammo case
Plano Rifle Ammo Case .30-06 Sprg / 6.5x55 SE offers reliable protection and organization for your rifle cartridges. This ammo case is specifically designed for .30-06 Sprg and 6.5x55 SE calibers, and...
(0)
8,99 €
Immediately from our warehouse
The product will be sent in 2 days
Plano Rifle Ammo Case .30-06 Sprg / 6,5x55 SE - Black Friday Hunting - 024099123051 - 1
Plano

Plano Rifle Ammo Case .30-06 Sprg / 6,5x55 SE

Rifle ammo case
Plano Rifle Ammo Case .30-06 Sprg / 6.5x55 SE offers reliable protection and organization for your cartridges - guaranteed Plano quality! This ammo case is specifically designed for rifle cartridges...
(0)
8,99 €
Available in stock
The product will be sent in 1-3 days
Gunki Whiz 76 - Soft Baits for Vertical Fishing - whiz76 - 1
Gunki

Gunki Whiz 76

Soft bait 7.6cm 8pcs
Gunki Whiz - Gunki have worked hard on creating the perfect imitation of a prey fish. The silhouette is identical to a small fish, the oversized realistic eye, the rounded pectoral fin are designed to...
Gunki Whiz 76 - Soft Baits for Vertical Fishing - whiz76 - 9
(0)
7,99 €
Plano Rifle Ammo Case .308 Win - Black Friday Hunting - 024099122955 - 1
Plano Rifle Ammo Case .308 Win - Black Friday Hunting - 024099122955 - 2
Plano

Plano Rifle Ammo Case .308 Win

Rifle ammo case
Plano Rifle Ammo Case .308 Win / 6.5 Creedmoor offers reliable protection and organization for your cartridges - guaranteed Plano quality! This ammo case is specifically designed for rifle cartridges...
(1)
7,99 €
Available in stock
The product will be sent in 2 days
Strike Pro Pig Jig Spin 15g - Spinnerbaits and chatterbaits - 26022023 - 1
Strike Pro

Strike Pro Pig Jig Spin 15g

Spintail lure
Strike Pro Pig Jig Spin is a spintail lure equipped with a large blade. This lure creates strong vibrations underwater, effectively attracting fish. The lure weighs 15 grams, allowing for long casts...
Strike Pro Pig Jig Spin 15g - Spinnerbaits and chatterbaits - 26022023 - 7
(0)
7,49 €
Illex Magic Craw 80 - Creature softbaits - 0902202412 - 1

Illex Magic Craw 80

Crayfish soft bait 8cm 7.9g 4pcs
Illex Magic Craw 80 is a soft lure specifically designed for perch and zander fishing. This 8 cm long crayfish imitation is equipped with flexible and movable limbs that create a natural movement in...
Illex Magic Craw 80 - Creature softbaits - 0902202412 - 1
(0)
6,99 €
Myrans Wipp 10g - Classic Spinners - 3400603407 - 1
Myran

Myrans Wipp 10g

Spinnerbait 10g
Myrans Wipp is a classic spinner that has been a popular choice among anglers for a long time. This 10-gram spinner is designed to offer excellent casting distance and swim deeper, making it an ideal...
Myrans Wipp 10g - Classic Spinners - 3400603407 - 1
(0)
6,99 €
Plano Rifle Ammo Case .223 Rem - Black Friday Hunting - 024099122856 - 1
Plano Rifle Ammo Case .223 Rem - Black Friday Hunting - 024099122856 - 2
Plano

Plano Rifle Ammo Case .223 Rem

Rifle ammo case
Plano Rifle Ammo Case .222 Rem / .223 Rem offers reliable protection and organization for your cartridges - guaranteed Plano quality! This ammo case is specifically designed for rifle cartridges...
(0)
6,99 €
Available in stock
The product will be sent in 2 days
Mikado M-Tail 6g - Spintails and bladebaits - 34006017701221 - 1
Mikado

Mikado M-Tail 6g

Spintail lure
Mikado M-Tail is a spintail lure known for its very aggressive swimming action. This lure is an excellent choice for perch fishing in the summer, as its movement effectively attracts fish. The design...
Mikado M-Tail 6g - Spintails and bladebaits - 34006017701221 - 1
(0)
4,77 €
Mikado M-Tail 9g - Spintails and bladebaits - 17707001045 - 1
Mikado

Mikado M-Tail 9g

Spintail lure
Mikado M-Tail is a spintail lure known for its very aggressive swimming action. This lure is particularly effective for catching perch in the summer. The unique design and weighting of the Mikado...
Mikado M-Tail 9g - Spintails and bladebaits - 17707001045 - 3
(0)
5,99 €
Orka Small Fish 3cm 6pcs - Soft Baits for Vertical Fishing - 86050395208680000 - 1
Orka Fishing Lures

Orka Small Fish 3cm 6pcs

Micro jig 3cm 6pcs
The 3 cm long Orka Small Fish micro jig, which imitates a fry, has proven to be a real precision weapon in perch jig fishing when perch are hunting schools of fry gathered near the shores and in...
Orka Small Fish 3cm 6pcs - Soft Baits for Vertical Fishing - 86050395208680000 - 1
(0)
3,18 €
Jakki Aitokala 9cm - Classic Softbaits - 22120251772 - 1
Jakki

Jakki Aitokala 9cm

Fish soft bait 1pc 9cm
Jakki Aitokala 9cm - A fishing 9cm jig in top colors with a great swimming action. Effective for jigging perch, zander, and pike. The Jakki Aitokala is a simple yet effective classic jig model. Its...
Jakki Aitokala 9cm - Classic Softbaits - 22120251772 - 1
(1)
1,99 €
Jakki Softbait 11cm - Classic Softbaits - 22120251770 - 1
Jakki

Jakki Softbait 11cm

Fish soft bait 1pc 11cm
Jakki Aitokala 11cm is specifically designed for predator fishing, targeting species such as perch, zander, and pike. This 11-centimeter fishing jig is available in several top colors, and its...
Jakki Softbait 11cm - Classic Softbaits - 22120251770 - 1
(0)
1,99 €
Jakki Softbait 7cm - Classic Softbaits - 22120251771 - 1
Jakki

Jakki Softbait 7cm

Fish soft bait 1pc 7cm
Jakki Aitokalala 7cm is a high-quality 7 cm long fishing jig available in several top colors. Its swimming action is designed to be attractive, making it excellent for jigging perch, zander, and pike....
Jakki Softbait 7cm - Classic Softbaits - 22120251771 - 1
(0)
1,49 €

Welcome to explore the best Black Friday prices on fishing and hunting products in our store!

This year’s most anticipated shopping day is full of amazing price drops that guarantee new adventures on the water and in the wild. We’ve gathered together our best products so you can get more value for your money and prepare for unforgettable fishing and hunting trips.

Fishing gear at Black Friday prices

We are proud of our wide selection of fishing equipment, and Black Friday is a great opportunity to upgrade your gear affordably. Whether you’re looking for a new fishing rod, reel, lures, or other accessories, we’ve got you covered. We also offer fishing clothing and apparel, so you can fish in comfort and style.

Hunting gear at Black Friday prices

Hunting clothing, equipment, and firearms are all part of our Black Friday deals. Whether you’re an experienced hunter or just starting out, we provide high-quality products to help you succeed in the hunt. Get a new hunting rifle or update your hunting outfit, all at Ruoto’s competitive prices.

From online store to physical shops

Our Black Friday prices are available both in our online store and in our physical shops. You can choose the shopping channel that suits you best and enjoy the same great offers online and in-store. In our stores, our knowledgeable staff will gladly help you choose the best products for your needs. We are committed to offering our customers the best price. Thanks to our price guarantee, you can shop worry-free even before Black Friday: if the price of a product drops within 30 days of purchase, you can ask us to refund the difference in the form of a gift card to our stores. This way you can shop with confidence, knowing you’re always getting the best value for your money. Customer service is extremely important to us. We are here to help you with any questions and ensure you get exactly the products you need. Black Friday sales can be a busy time, but you can count on us to serve you professionally and with a smile.

Don’t miss this opportunity—come shopping with us. Prices are valid only for a limited time, so make sure to take advantage of these amazing deals. Thank you for choosing us for your fishing and hunting needs. You’ll always see the lowest price of the past 30 days on our products.

We wish you rewarding and successful hunting and fishing trips!