Martin Honkanen
Espoo
Martin is a versatile angler whose special passion is salmon fishing. The rivers of Norway and Scotland are especially familiar to him.
Ruoto Fly Fishing
Experience Your Nature
Finland’s most knowledgeable fly fishing sales experts under one roof.
Ruoto was originally founded specifically around fly fishing gear in 2012. From us, you’ll get friendly and knowledgeable help in choosing the right equipment, whether for your very first setup or for the most demanding needs of a more experienced angler.
Professionals at your service
The best tips and gear for fly anglers
In our extensive selection, you’ll find the fly lines, fly reels, fly rods, wading gear, clothing, hooks, fly tying tools and other accessories you need for fly fishing. On our shelves, you’ll find high-quality brands from around the world. When needed, we’ll spool your lines ready for use so your setup is immediately ready to fish.
Our fly fishing selection is led by Anton Pousar, who has served fly anglers throughout his entire adult life and is undoubtedly one of the most knowledgeable people in Finland when it comes to the fly fishing industry. In addition to him, our entire fly fishing team helps you find effective solutions for river, rapid, sea and lake fishing alike.
When Ruoto began operating in 2012, our original idea was to establish Finland’s best fly fishing store. Even though our business has grown significantly since those years, one of our special goals today is to hold firmly to our expertise in fly fishing and continuously develop our selection.
Fly fishing experts
Sami Valkeinen
Tuusula
Sami fly fishes in a wide variety of ways. His annual trips to Northern Norway are the highlight of his summer.
Jarkko Kutilainen
Oulu
Jarkko has practiced fly fishing extensively and also has comprehensive expertise in fly tying.
Topi Kallioranta
Oulu
Topi is especially an enthusiastic nymph angler. Since he lives in Oulu, the rivers of Northern Finland are his “home waters.”
Marko Bryggare
Espoo
Having worked in the field for a long time, Marko knows fly fishing gear extensively. He has experience in both freshwater and saltwater fisheries.
Otto Markus
Oulu
Having practiced fly fishing since a young age, Otto can advise you on equipment from single-handed rods all the way to double-handed setups.
Teemu Hänninen
Tuusula
An enthusiastic salmon fly angler. Experience from rivers in Norway, Finland and Sweden.
Lauri Tuovinen
Tampere
A versatile fly angler. Everything from salmon to zander. Personal bests: a 118 cm salmon and a 150-pound tarpon.
Lassi Mäkelä
Tampere
A very well-liked fly fishing expert from our Tampere store. Lassi started at Ruoto in 2021.
Tommi Maja
Tampere
Tampere’s best-known fly fishing expert with years of experience. Even before Ruoto, Tommi worked in the industry for a long time.
Tom Paaluharju
Tuusula
Tom is a skilled fly angler, especially passionate about Neiden. Finnish champion in salmon fly fishing.
Juhamatti Hakala
Online Store
Has worked in the industry for decades, with fly fishing experience especially in salmon fishing from both Northern Norway and Canada.
Niilo Häkkinen
Tuusula
Started at Ruoto in 2013. Experience from Northern Norway, Sweden, Iceland, Cuba, the Cocos Islands, Canada... and of course also from Finland’s home waters.
Antti Peura
Tuusula
From Tuusula, Antti helps manage the daily operations of our stores together with the store managers. An enthusiastic fly angler.
Timo Kontio
Marketing
Timo’s experience ranges from fishing tackle sales to fly fishing magazine articles. World champion in fly tying.
Aleksi Nurmi
Tuusula
Fly fishing experience from around the world. Aleksi’s particular specialty is northern salmon fishing.
Anton Pousar
Product Selection
Anton is a highly skilled fly angler whose special passion is salmon fly fishing. He is responsible for Ruoto’s product selection.
Joonas Oksanen
Founder
Ruoto was born from a passion for fly fishing. Joonas feels most at home in Northern Finland and Norway.
