Janne Huhtanen
Kaarina
Janne started at Ruoto in 2013, and even before that he had already worked in the industry for many years. A true all-round fishing expert.
Ruoto Lure Fishing
Experience Your Nature
Our staff is here to help with all your lure fishing needs.
In our wide selection, you’ll find what you need for recreational fishing, whether you’re an active and passionate enthusiast or a more occasional Sunday angler.
Our staff at your service
Lure fishing gear, lures and expert service under one roof
In our wide selection, you’ll find what you need for your hobby: crankbaits, shads, spoons, spinners, jerks, soft baits, spinnerbaits, hybrids, lines, reels, rods, nets, pliers, line cutters and much more. We build our selection so that you can find products that work for active casting, goal-oriented sport fishing and more relaxed leisure fishing.
Our professional staff is here for you and is happy to guide you in choosing the right gear and lures. Don’t hesitate to ask our staff for lure recommendations for different fish species, as well as for different situations, seasons and water types.
Among those managing our lure fishing selection together with the rest of our staff are Janne Huhtanen from Kaarina and Kalle Koivusalo from Tampere, both of whom have also achieved success in competitions. In addition to them, our entire lure fishing team helps you find effective solutions, whether you’re making your first purchases or upgrading the gear of a more experienced angler. Tight lines!
Lure fishing experts
Kalle Koivusalo
Tampere
Kalle is one of Finland’s most skilled anglers, both in open water and on the winter ice. Together with Janne, he has claimed several PredatorMasters victories.
Pasi Ruotsalainen
Kuopio
A fishing tackle salesperson from Savo with more than 20 years of experience in the industry. An enthusiastic trolling angler and also highly knowledgeable in fishing electronics.
Sami Kuosmanen
Tuusula
Sami is a well-liked fishing expert and a trusted salesperson for many of our customers. He knows Ruoto’s product range exceptionally well.
Heikki Lounio
Espoo
Heikki is an enthusiastic practitioner of modern casting techniques. In his spare time, Heikki travels around Finland competing in fishing tournaments.
Otto Markus
Oulu
Otto provides high-quality service and great fishing tips in our Oulu store. A versatile angler.
Pauli Mattila
Tampere
Pauli has been in the fishing tackle business his whole life, and his special expertise now includes, among other things, carp angling.
Markku Luoma
Kaarina
Markku has worked in the fishing tackle industry for more than 30 years. He truly understands the needs of customers in Southwest Finland.
Arttu Peltonen
Tuusula
Arttu has worked in our Tuusula store for years and knows fishing from A to Z. You can rely on Arttu’s professionalism.
Leo Tuomi
Kaarina
Leo also works as a fishing guide and is especially an enthusiastic zander angler. Alongside his work, he is also a member of the Westin team.
Patrick Lindfors
Kaarina
Patrick started at Ruoto when our Kaarina store opened in 2022, and he had already gained industry experience before that as well. An enthusiastic casting angler.
Arthur Kekki
Tuusula
It’s hard to find a more reliable customer service professional than Arthur. With several years of experience, he serves customers confidently across a wide range of needs.
Petteri Kortelainen
Tuusula
An enthusiastic angler for zander, pike and perch. He started at Ruoto in 2020 and, in addition to fishing, also works extensively with hunting products.
Lauri Korpimäki
Online Store
An enthusiastic and active angler. Lauri has strong experience from our Tuusula store, and today he keeps our online store customers satisfied.
Ville Nikander
Online Store
Ville has been handling online store orders since 2018. A truly enthusiastic pike angler and lure maker.
Edgar Reppanen
Espoo / Photographer
A versatile angler whose fishing experience extends even to spearfishing. Today he also works as Ruoto’s photographer.
Milla Rannila
Marketing
Milla has been fishing her whole life, and nowadays nature photography is also a big part of her hobby. At Ruoto, Milla works in the marketing team.
Joonas Oksanen
Founder
Ruoto’s operations are driven by a genuine passion for fishing and fishing tackle. Joonas, too, is an enthusiastic casting angler.
