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Black Friday

Black Friday 2026

The year’s best prices on fishing, boating, hunting and sport shooting

On this page you’ll find the best Black Friday prices on fishing, boating, fly fishing, hunting and sport shooting gear. We’re cutting prices on thousands of products throughout November, and you’ll find all the new Black Friday deals collected right here.

Black Friday Fishing

Fishing

Lures, rods, reels and tackle for Nordic waters.

Black Friday Boating

Boating

Fish finders, chartplotters, trolling motors and batteries.

Black Friday Fly fishing

Fly fishing

Fly rods, reels, lines and accessories.

Black Friday Hunting

Hunting

Optics, clothing and accessories for hunting.

Black Friday Sport shooting

Sport shooting

Gear and accessories for training and competition.

The year’s biggest global shopping event is just around the corner on 27 November 2026, and at Ruoto you’ll always get your gear at a competitive price. Our Black Friday prices apply to products in stock, so act fast – quantities are limited!

Remember to subscribe to our newsletter at the top of the page and follow Ruoto on Facebook and Instagram, where we announce new price drops first, right after they go live.

Vision Travel Tube Olive - Other Bags - 6417512842143 - 1
Vision Fly Fishing

Vision Travel Tube Olive

Rod tube for multiple rods
Vision Travel Tube is a great tube for the destination angler who wants to carry several rods in one tube. These are available in four different lengths; 82cm for 4-piece rods up to 10ft, 110cm for...
(0)
63,99 € - 73,99 €
Multiple options
Vision Vene Jacket + Trousers Set - Shell Jackets for Men - 2525010VVJBM - 1
Vision Vene Jacket + Trousers Set - Shell Jackets for Men - 2525010VVJBM - 2
Sale -3%
Vision Fly Fishing

Vision Vene Jacket + Trousers Set

Boat fishing outfit
Vision Vene Jacket + Trousers offers a great combo for any fishing and especially boat fishing activities at a great package price. Vision Vene Trousers are made from soft and lightweight 3-layer...
(0)
559,90 € - 579,80 €
Multiple options
Vision Vene Trousers Black - Trousers - 6417512835435 - 1
Vision Fly Fishing

Vision Vene Trousers Black

Fishing bibs
Vision Vene Trousers are made from soft and lightweight 3-layer wader fabric to maximise waterproofness even in the hardest conditions. They have side pockets on the thigh and big fleece-lined hand...
(0)
249,90 €
Multiple options
Vision Waterproof Pouch - Other Products - 6417512838764 - 2
Vision Waterproof Pouch - Other Products - 6417512838764 - 3
Vision Fly Fishing

Vision Waterproof Pouch

Waterproof accessory bag
Vision Waterproof pouch is for your valuables, such as a phone or car keys. Can be used as a separate item with comfortable neck strap or can be attached to Vision waders with the built-in velcro...
(0)
29,99 €
Available in stock
The product will be sent in 2 days
Vision XLS Kojamo - Vision Fly Reels - 6417512846158 - 1
Vision Fly Fishing

Vision XLS Kojamo

Large arbor fly reel with disc drag
The Vision XLS Kojamo reel has a proper disc brake, a large-arbour design and an EVA handle which provides a solid grip even in wet conditions. The Kojamo reel has a full rim body, preventing thin...
(0)
349,90 €
Multiple options
Vision XLS Rivermaniac - Vision Fly Reels - 6417512844437 - 1
Vision XLS Rivermaniac - Vision Fly Reels - 6417512844437 - 2
Vision Fly Fishing

Vision XLS Rivermaniac

Large arbor fly reel with disc drag
The Vision XLS Rivermaniac reel is based on the #5/6 XLV reel. It features the rock solid heraldic v-frame from the bigger sizes and its brake system is tightly sealed with O-rings. XLS Rivermaniac...
(0)
279,90 €
Multiple options
Vision XO 110 - Floating - 6417512848077 - 1
Vision XO 110 - Floating - 6417512848077 - 2
Vision Fly Fishing

Vision XO 110

Floating fly line
Vision XO 110 - The definition of slickness and buoyancy: the XO fly line series! Experience a new level of precision and performance with the XO Fly Line Range, our flagship fly line family for 2025....
(0)
108,90 €
Multiple options
Vision XO 85 Float - Floating - 6417512848015 - 1
Vision XO 85 Float - Floating - 6417512848015 - 2
Sale -28%
Vision Fly Fishing

Vision XO 85 Float

Floating fly line
Vision XO 85 - The definition of slickness and buoyancy: the XO Fly Line Series! Experience a new level of precision and performance with our flagship fly line family for 2025. Featuring the latest...
(0)
77,99 € - 108,90 €
Multiple options
Vision XO 85 Sink5 - Sink Tip - 6417512848220 - 1
Vision XO 85 Sink5 - Sink Tip - 6417512848220 - 2
Vision Fly Fishing

Vision XO 85 Sink5

Sink tip fly line
Vision XO 85 - The definition of slickness and buoyancy: the XO Fly Line Series! Experience a new level of precision and performance with our flagship fly line family for 2025. Featuring the latest...
(0)
108,90 €
Multiple options
Vision XO Catapult - Vision Fly Rods - 6417512847605 - 1
Vision XO Catapult - Vision Fly Rods - 6417512847605 - 2
Vision Fly Fishing

Vision XO Catapult

Single hand fly rod, 4 sections
Vision XO Catapult - Discover the evolution of excellence: XO Catapult is the fast action version of our flagship XO III series, built for precision and power. With upgraded carbon fiber and the...
(0)
899,90 €
Multiple options
Vision XO Catapult DH 13' #8 - Vision Fly Rods - 6417512847612 - 1
Vision XO Catapult DH 13' #8 - Vision Fly Rods - 6417512847612 - 2
Vision Fly Fishing

Vision XO Catapult DH 13' #8

Double hand fly rod, 4 sections
Vision XO Catapult DH - Discover the evolution of top-tier performance with the latest addition to the XO III series! The all-new XO Catapult DH is the fast-action double-handed version of our...
(0)
899,90 € - 998,90 €
Multiple options
Vision XO III - Vision Fly Rods - 6417512847469 - 1
Vision XO III - Vision Fly Rods - 6417512847469 - 2
Sale -33%
Vision Fly Fishing

Vision XO III

Single hand fly rod, 4 sections
Vision XO III - We proudly present the next generation of our flagship series - the XO III, featuring upgraded carbon fiber and the revolutionary strength of Graphene. XO III offers enhanced recovery...
(0)
599,90 € - 899,90 €
Multiple options
Vision Zero Sock - Socks, Buffs and More - 6417512841115 - 1
Vision Zero Sock - Socks, Buffs and More - 6417512841115 - 2
Vision Fly Fishing

Vision Zero Sock

Midheight merino blend socks
Vision Zero Socks are mid height merino blend socks that are good for warmer weather. Thanks to the merino wool's excellent breathability and moisture permeability they feel comfortable. Technical...
(0)
17,99 €
Multiple options
Vision Zingers - Zingers and Retractors - 6417512810425 - 3
Vision Fly Fishing

Vision Zingers

Pin on reel
Vision Zingers - Finally, zingers that really work and do not come off easily. The Carabine model has no traditional safety pin; instead, it has jaws for attachment. The Roto model has an extra-strong...
(0)
7,99 €
Multiple options
Zantech 115 grain 9mm bullets 500 pcs - Black Friday Tactical Shooting - 395-115GN9MM - 1
Zantech 115 grain 9mm bullets 500 pcs - Black Friday Tactical Shooting - 395-115GN9MM - 2
Sale -20%
Zantech

Zantech 115 grain 9mm bullets 500 pcs

Coated lead bullet
ZanTech Polymer-Coated 9mm Bullets are specifically designed for sport shooters who aim to enhance their performance. These bullets feature a polymer coating that reduces barrel fouling and improves...
(0)
35,99 €RRP 44,99 €
Available in stock
The product will be sent in 2-4 days
Zantech 125 grain 9mm bullets 500 pcs - Black Friday Tactical Shooting - 394-125GN9MM - 1
Zantech 125 grain 9mm bullets 500 pcs - Black Friday Tactical Shooting - 394-125GN9MM - 2
Sale -22%
Zantech

Zantech 125 grain 9mm bullets 500 pcs

Coated lead bullet
ZanTech 125 grain 9mm bullets 500 pcs polymer-coated bullets offer sports shooters excellent performance and reduced barrel fouling, which improves accuracy and reduces firearm maintenance needs. The...
(0)
35,99 €RRP 45,99 €
Available in stock
The product will be sent in 2 days
Zantech 135 grain 9mm bullets 1000 pcs - Black Friday Tactical Shooting - 392-135GN9MM - 3
Zantech 135 grain 9mm bullets 1000 pcs - Black Friday Tactical Shooting - 392-135GN9MM - 4
Sale -20%
Zantech

Zantech 135 grain 9mm bullets 1000 pcs

Coated lead bullet
ZanTech 135 grain 9 mm polymer-coated bullets are an excellent choice for sport shooters looking to enhance their performance. The polymer coating on these bullets reduces barrel fouling, improving...
(0)
39,99 €RRP 49,99 €
Immediately from our warehouse
The product will be sent in 2-4 days
Zantech 145 grain 9mm bullets 500 pcs - Black Friday Tactical Shooting - 393-145GN9MM - 3
Zantech 145 grain 9mm bullets 500 pcs - Black Friday Tactical Shooting - 393-145GN9MM - 4
Zantech

Zantech 145 grain 9mm bullets 500 pcs

Coated lead bullet
ZanTech 145 grain 9mm bullets 500 pcs are polymer-coated lead bullets that offer excellent performance for sport shooting. The polymer coating reduces barrel fouling and lead residue, improving...
(1)
47,99 €
Product temporarily out of stock

Welcome to explore the best Black Friday prices on fishing and hunting products in our store!

This year’s most anticipated shopping day is full of amazing price drops that guarantee new adventures on the water and in the wild. We’ve gathered together our best products so you can get more value for your money and prepare for unforgettable fishing and hunting trips.

Fishing gear at Black Friday prices

We are proud of our wide selection of fishing equipment, and Black Friday is a great opportunity to upgrade your gear affordably. Whether you’re looking for a new fishing rod, reel, lures, or other accessories, we’ve got you covered. We also offer fishing clothing and apparel, so you can fish in comfort and style.

Hunting gear at Black Friday prices

Hunting clothing, equipment, and firearms are all part of our Black Friday deals. Whether you’re an experienced hunter or just starting out, we provide high-quality products to help you succeed in the hunt. Get a new hunting rifle or update your hunting outfit, all at Ruoto’s competitive prices.

From online store to physical shops

Our Black Friday prices are available both in our online store and in our physical shops. You can choose the shopping channel that suits you best and enjoy the same great offers online and in-store. In our stores, our knowledgeable staff will gladly help you choose the best products for your needs. We are committed to offering our customers the best price. Thanks to our price guarantee, you can shop worry-free even before Black Friday: if the price of a product drops within 30 days of purchase, you can ask us to refund the difference in the form of a gift card to our stores. This way you can shop with confidence, knowing you’re always getting the best value for your money. Customer service is extremely important to us. We are here to help you with any questions and ensure you get exactly the products you need. Black Friday sales can be a busy time, but you can count on us to serve you professionally and with a smile.

Don’t miss this opportunity—come shopping with us. Prices are valid only for a limited time, so make sure to take advantage of these amazing deals. Thank you for choosing us for your fishing and hunting needs. You’ll always see the lowest price of the past 30 days on our products.

We wish you rewarding and successful hunting and fishing trips!