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Black Friday

Black Friday 2025

On this page you’ll find the best Black Friday prices for fishing, boating, fly fishing, and hunting. Throughout November we’re lowering prices on hundreds of products, and you can find all newly discounted Black Friday items collected on this page.

The biggest global sales event of the year is just around the corner on 28.11.2025, and at Ruoto you can always get your gear at competitive prices. Our Black Friday prices apply to in-stock items only, so act fast—quantities are limited!

Remember to subscribe to our newsletter at the top of the page and follow Ruoto on Facebook and Instagram, where we announce new price drops first right after they go live.
 

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Steiner Nighthunter H35 - Monoculars - STE8700000101 - 1
Sale -68%
Steiner

Steiner Nighthunter H35

Thermal camera
Steiner Nighthunter H35 The Steiner Nighthunter Thermal Handheld offers exceptional performance even in the darkest nights. Sharp and clear images combined with reliable Quantum Vision thermal imaging...
(0)
899,90 €RRP 2 799,00 €
Available in stock
The product will be sent in 1-3 days
Liemke Merlin-35 - Monoculars - 4260201420304 - 1
Sale -68%

Liemke Merlin-35

Thermal camera
Liemke Merlin-35 is a versatile thermal camera, which is excellently suited for hunting both in the forest and in the field. This device can be used either handheld or attached to optics using a...
(0)
1 299,00 €RRP 3 999,00 €
Immediately from our warehouse
The product will be sent in 1-3 days
Top Salmon Flies Vol.2 - Literature - 9789526879215 - 1
Top Salmon Flies Vol.2 - Literature - 9789526879215 - 2
Sale -67%

Top Salmon Flies Vol.2

Salmon fly book
Top Salmon Flies Volume 2 - Over 40 flies from 13 contributors all over Europe. Top Salmon Flies Vol. 2 continues from where the bestselling Top Salmon Flies - stories and fly patterns from great...
(0)
22,01 €RRP 66,04 €
Available in stock
The product will be sent in 1-3 days
Ruoto Fly Tying Mystery Box - Fly Tying Assortments - 6438407012595 - 2
Ruoto Fly Tying Mystery Box - Fly Tying Assortments - 6438407012595 - 3
Sale -67%
Ruoto

Ruoto Fly Tying Mystery Box

Surprise box for fly tying
Ruoto Fly Tying Mystery Box is the perfect choice for fly tiers looking for new ideas and inspiration. The box contains surprise products worth over 120 € at regular prices! This mystery box offers...
(2)
39,99 €RRP 120,00 €
Immediately from our warehouse
The product will be sent in 1-3 days
Vision Deep Black - Vision Fly Reels - 6417512817400 - 2
Vision Fly Fishing

Vision Deep Black

Large arbor fly reel
Vision Deep fly reels offer an affordable price and surprisingly good technical execution. The Deep spool is deep and curved, allowing for sufficient backing line capacity. The reels are durable and...
(0)
99,99 €
Multiple options
Hienojakoinen dubbing, perhonsidontaan - Dubbings - 40600100027 - 1
Sale -57%
FTS

Hienojakoinen dubbing, perhonsidontaan

Fine dubbing
FTS Frog's Hair Dubbing is a fine natural dubbing designed specifically for fly tying. This dubbing is easy to dub, making it an excellent choice for both beginner and experienced fly tyers. Its fine...
Hienojakoinen dubbing, perhonsidontaan - Dubbings - 40600100027 - 2
(0)
1,50 €RRP 3,49 €
Non-stop Dogwear Safe Collar - Dog Collar - 7071652014151 - 1
Non-stop Dogwear Safe Collar - Dog Collar - 7071652014151 - 2
Sale -57%
Non-stop Dogwear

Non-stop Dogwear Safe Collar

Dog's collar
Non-stop Dogwear Safe Collar is the safest collar for dogs that roam freely in the forest. The Safe collar has elasticity between two metal rings, allowing your dog to escape if it gets stuck on...
(0)
9,99 €RRP 22,99 €
Multiple options
Guide Outdoor TB Clip On TB430 - Clip-On - TB430 - 1
Guide Outdoor TB Clip On TB430 - Clip-On - TB430 - 2
Sale -55%
Guide Outdoor

Guide Outdoor TB Clip On TB430

Thermal clip-on
Guide Outdoor TB Clip-On TB430 thermal sight is an updated TB version based on the popular TA model. The Guide TB430 is a Clip-On sight that offers versatility and ease of use for hunters. Using the...
(0)
899,90 €RRP 1 999,00 €
Available to order online
Delivery time approx. 1-10 business days
G.Loomis NRX+ Spey - G.Loomis Fly Rods - 0601040128305 - 1
G.Loomis NRX+ Spey - G.Loomis Fly Rods - 0601040128305 - 2
Sale -54%
G.Loomis

G.Loomis NRX+ Spey

Double hand fly rod, 4 sections
G.Loomis NRX+ - Four-season spey anglers face a horde of tricky obstacles. Wildly fluctuating water levels and clarity, Alternating directional wind, and complex hydraulics are just a few of the...
(0)
549,90 €RRP 1 199,00 €
Multiple options
Rebelcell Lithium Li-Ion 12v 70Ah - Marine Batteries - 7106623690703 - 1
Rebelcell Lithium Li-Ion 12v 70Ah - Marine Batteries - 7106623690703 - 2
Sale -52%

Rebelcell Lithium Li-Ion 12v 70Ah

Lithium battery with display
Rebelcell12V70 AV Lithium battery - with digital state of charge indicator, for use in following applications: Angling: depth sounder, waterside energy needs, 12V trolling engine to 45 Lbs E-boating:...
(0)
399,90 €RRP 839,90 €
Available in stock
The product will be sent in 5-6 days
BKK BB Trigger Lead - Weights for spinfishing - 6974190009874 - 1
BKK BB Trigger Lead - Weights for spinfishing - 6974190009874 - 2
Sale -50%
BKK

BKK BB Trigger Lead

Additional weight
BKK BB Trigger Lead - is designed to equip the BB Trigger 21 pike stinger rig. It is designed to be fitted specifically onto the front section of the stinger to adjust and stabilize the swimming rate...
(0)
1,99 €RRP 3,99 €
Multiple options
Sakke Yrjölä Brown trout Cloth face mask - Printed Matter - 6430048501247 - 1
Sale -50%
Sakke Yrjölä

Sakke Yrjölä Brown trout Cloth face mask

Cloth face mask
A fabric face mask featuring Sakke Yrjölä's stylish fish art, which dazzles with its illustration and helps you act to prevent the spread of infectious diseases. Sakke Yrjölä fabric face mask -...
(0)
8,99 €RRP 17,99 €
Immediately from our warehouse
The product will be sent in 1-3 days
Sakke Yrjölä Perch Cloth face mask - Printed Matter - 6430048501230 - 1
Sale -50%
Sakke Yrjölä

Sakke Yrjölä Perch Cloth face mask

Cloth face mask
A fabric face mask equipped with Sakke Yrjölä's stylish fish art, which dazzles with its illustration and helps you act to prevent the spread of infectious diseases. Sakke Yrjölä fabric face mask...
(0)
8,99 €RRP 17,99 €
Immediately from our warehouse
The product will be sent in 1-3 days
Whiting Schlappen Bundle 10-14" - Other Feathers and Plumes - 404503000009 - 1
Sale -50%
Whiting

Whiting Schlappen Bundle 10-14"

Schlappen bundle 25-35cm
Whiting Schlappen Bundle Extra Long feathers are exceptionally long and lively. Schlappen is traditionally used for large baitfish imitation flies and especially for pike flies. These extra-long...
Whiting Schlappen Bundle 10-14" - Other Feathers and Plumes - 404503000009 - 13
(0)
14,99 €RRP 29,99 €
Vai-Ko Fishy Cap Black - Caps - 6440000200200 - 1
Vai-Ko Fishy Cap Black - Caps - 6440000200200 - 2
Sale -50%
VAI-KO

Vai-Ko Fishy Cap Black

A cap made of organic cotton
Vai-Ko Fishy Cap Black is a cap made from organic cotton, designed for everyday use. This cap provides comfort and coolness on summer days. Thanks to the easy-to-use adjustment feature, the cap fits...
(0)
19,99 €RRP 39,99 €
Immediately from our warehouse
The product will be sent in 1-3 days
Grimman Bueno WF - Floating - 6438407002657 - 1
Sale -50%
Grimman

Grimman Bueno WF

Floating fly line
Grimman Bueno is a versatile floating fly line manufactured in classes 4-7. This fly line, designed for trout fishing, is equipped with a rear-weighted 11-meter shooting head. Thanks to the...
(0)
39,99 €RRP 79,99 €
Multiple options
Westin UPF Glove Deep Forest - Gloves - 5707549501825 - 1
Sale -50%
Westin

Westin UPF Glove Deep Forest

Gloves
Westin UPF Glove The Westin UPF Glove is designed for demanding conditions during fishing adventures. The gloves are available in both full-arm and half-arm models. The four-way stretch material...
(0)
20,00 €RRP 39,99 €
Multiple options
Westin UPF Half Finger Glove DF - Gloves - 5707549501856 - 1
Sale -50%
Westin

Westin UPF Half Finger Glove DF

Fingerless gloves
Westin UPF Half Finger Glove gloves are designed for demanding conditions during fishing adventures. They offer a comfortable and snug fit thanks to the four-way stretch material. The gloves feature...
(0)
20,00 €RRP 39,99 €
Multiple options
Fly Tying Powder Pearlescent White - Other Chemicals - 782420007059 - 1
Fly Tying Powder Pearlescent White - Other Chemicals - 782420007059 - 2
Sale -50%
Loon Outdoors

Fly Tying Powder Pearlescent White

Fly tying powder
Loon Outdoors Fly Tying Powder Pearlescent White dye is a color powder specifically designed for fly tying. This pearlescent white powder gives flies a shiny and attractive surface, making them...
(0)
7,50 €RRP 14,99 €
Available in stock over 3 pcs
The product will be sent in 7-9 days
Värijauhe - Chemicals - 782420007035 - 1
Sale -50%
Loon Outdoors

Värijauhe

Color powder
Fly Tying Powder Pearlescent Blue is a bluish pearlescent powder designed for fly tying. It is mixed with UV glue or epoxy, and it can be used to add sparkle and shine to the heads of flies. This...
(0)
7,50 €RRP 14,99 €
Available in stock over 3 pcs
The product will be sent in 7-9 days
Värijauhe - Chemicals - 782420007042 - 1
Sale -50%
Loon Outdoors

Värijauhe

Color powder
Loon Outdoors Fly Tying Powder Pearlescent Green is a color powder specifically designed for fly tying. This pearlescent green powder gives flies a shiny and attractive surface, making them even more...
(0)
7,50 €RRP 14,99 €
Available in stock over 3 pcs
The product will be sent in 7-9 days
Guideline Stoked - Guideline Fly Rods - 7033841053358 - 1
Guideline Stoked - Guideline Fly Rods - 7033841053358 - 2
Sale -50%
Guideline

Guideline Stoked

Single hand fly rod, 4 sections
Guideline Stoked features the latest in material patterns and production technology that let us make entry level rods at a totally game changing level. When the development process was over, we were...
(0)
99,99 €RRP 199,90 €
Multiple options
Vision Capu Jacket Camo - Wading Jackets - 6417512841221 - 1
Vision Capu Jacket Camo - Wading Jackets - 6417512841221 - 2
Sale -47%
Vision Fly Fishing

Vision Capu Jacket Camo

Wading jacket
Vision Capu Jacket has slightly snugger fit from our Caddis jacket. The chest pockets are roomy and the hand warmer pockets are cleverly positioned a bit lower so the boxes etc. inside the chest...
(0)
179,90 €RRP 339,90 €
Multiple options
Zeiss DTC 3/25 Clip-On - Thermal Imaging Cameras - 4047865000437 - 1
Zeiss DTC 3/25 Clip-On - Thermal Imaging Cameras - 4047865000437 - 2
Sale -46%
Zeiss

Zeiss DTC 3/25 Clip-On

Thermal imaging clip-on
Zeiss DTC 3/25 Clip-On n thermal imaging sight is designed to be attached in front of a riflescope. This high-end thermal imaging sight ensures safe shots in twilight/darkness and also aids in game...
(0)
1 499,00 €RRP 2 799,00 €
Available in stock
The product will be sent in 3-6 days
G.Loomis IMX Pro Euro - G.Loomis Fly Rods - 0601040128404 - 1
G.Loomis IMX Pro Euro - G.Loomis Fly Rods - 0601040128404 - 2
Sale -45%
G.Loomis

G.Loomis IMX Pro Euro

Single hand fly rod, 4 sections
G.Loomis IMX-Pro Euro rods are made for Lift. Lob. Repeat. Downright deadly, modern euro nymphing is a beyond-proven tactic for boosting catch count. For many anglers – especially those in...
(0)
329,90 €RRP 599,90 €
Multiple options
Vision Pupa Jacket Rusty Orange - Wading Jackets - 6417512841177 - 1
Vision Pupa Jacket Rusty Orange - Wading Jackets - 6417512841177 - 2
Sale -45%
Vision Fly Fishing

Vision Pupa Jacket Rusty Orange

Wading jacket
Vision Pupa Jacket over your shoulders you can hide in the forest like pupaes under river stones. Featuring the fit used in Opas, Kust and Lohi jackets this will fit nicely on most people. The Pupa...
(0)
159,90 €RRP 289,90 €
Multiple options
Nordhunt Field 10x42 RF 2000 - Binoculars with Rangefinder - NH23824 - 1
Sale -43%
Nordhunt

Nordhunt Field 10x42 RF 2000

Binoculars with rangefinder
Nordhunt Field RF 2000 10x42 combines a high-quality binocular and a precise laser rangefinder into one easy-to-use package. This lightweight yet durable combination device is designed for active...
(0)
599,90 €RRP 1 059,00 €
Available in stock
The product will be sent in 1-3 days
Guideline Stoked DH - Guideline Fly Rods - 7033841058445 - 1
Guideline Stoked DH - Guideline Fly Rods - 7033841058445 - 2
Sale -49%
Guideline

Guideline Stoked DH

Double hand fly rod, 4 sections
Guideline Stoked Double Hand rods offer outstanding value for the price. They are built with the same remarkable finish as the single hand versions. Undoubtedly one of the lightest rod ranges in its...
(0)
199,90 €RRP 349,99 €
Multiple options
Patagonia Fisherman's Rolled Beanie Alpine Blue - Beanies - 192964493919 - 1
Patagonia Fisherman's Rolled Beanie Alpine Blue - Beanies - 192964493919 - 2
Sale -43%
Patagonia

Patagonia Fisherman's Rolled Beanie Alpine Blue

Beanie
Patagonia Fisherman's Rolled Beanie is a soft and skin-friendly beanie, perfect for everyday use. This beanie is made from 100% recycled polyester, making it an environmentally friendly choice. The...
(0)
19,99 €RRP 34,99 €
Immediately from our warehouse
The product will be sent in 5-6 days
Gunki Box Bag Power Game Pike - Lure Bags and Boxes - 3297830329037 - 1
Gunki Box Bag Power Game Pike - Lure Bags and Boxes - 3297830329037 - 2
Sale -43%
Gunki

Gunki Box Bag Power Game Pike

Lure bag (Incl. 2 boxes)
Gunki Box Bag Power Game-Pike is a tackle bag designed for the modern angler. The bag is stylish and practical, made from water-repellent material. The zippers are durable and sturdy, and the bottom...
(0)
39,99 €RRP 69,99 €
Available in stock
The product will be sent in 3-6 days
Guide Sensmart TB Clip On TB630 - Clip-On - TB630 - 1
Guide Sensmart TB Clip On TB630 - Clip-On - TB630 - 3
Sale -40%
Guide Outdoor

Guide Sensmart TB Clip On TB630

Thermal clip-on
Guide Outdoor TB Clip-On TB630 thermal sight is an updated TB version based on the popular TA model. The Guide TB630 is a Clip-On sight that offers versatility and ease of use for hunters. Using the...
(2)
1 199,00 €RRP 1 999,00 €
Available to order online
The next delivery is arriving in the coming weeks, reserve yours in advance!
Incoming batch: (date not confirmed)
Vision Hammer Float Skagit Head - Skagit Lines - 6417512834490 - 1
Vision Hammer Float Skagit Head - Skagit Lines - 6417512834490 - 2
Sale -40%
Vision Fly Fishing

Vision Hammer Float Skagit Head

Floating Skagit head
Vision Hammer Skagit Head - Vision was at the forefront of the Skagit line revolution in Europe with the ACE Skagits when this North American line/casting style landed on the rivers of Northern...
(0)
44,99 € - 74,99 €
Multiple options
Primal Conquest Series - Primal Fly Rods - 9420069032964 - 1
Primal Conquest Series - Primal Fly Rods - 9420069032964 - 2
Sale -40%
Primal

Primal Conquest Series

Single hand fly rod
Primal Conquest Series rods have everything you need, and nothing you don’t, for your next fly fishing CONQUEST. Designed to be easily cast and forgiving enough to allow the newcomer to have a great...
(0)
89,99 €RRP 149,90 €
Multiple options
HikMicro Stellar 2.0 SQ50 - Thermal and Night Vision Sights - 6974004644109 - 1
HikMicro Stellar 2.0 SQ50 - Thermal and Night Vision Sights - 6974004644109 - 2
Sale -40%
Hikmicro

HikMicro Stellar 2.0 SQ50

Thermal scope
HikMicro Stellar SQ50 2.0 The HikMicro Stellar SQ50 2.0 is a top-tier thermal scope that delivers exceptional performance even in the most demanding conditions. Its precise thermal sensor and advanced...
(0)
2 599,00 €RRP 4 299,00 €
Available in stock
The product will be sent in 4-6 days
HikMicro Thunder TQ50C "Clip On" - Thermal Imaging Cameras - 6974004640606 - 2
HikMicro Thunder TQ50C "Clip On" - Thermal Imaging Cameras - 6974004640606 - 3
Sale -38%
Hikmicro

HikMicro Thunder TQ50C "Clip On"

Thermal sight/camera
HikMicro Thunder PRO TQ50C Clip-On on korkealuokkainen clip-on -lämpötähtäin, joka muuntaa tavallisen päivätähtäimesi hetkessä suorituskykyiseksi lämpötähtäimeksi ilman
(0)
2 499,00 €RRP 3 999,00 €
Immediately from our warehouse
The product will be sent in 1-3 days

Welcome to explore the best Black Friday prices on fishing and hunting products in our store!

This year’s most anticipated shopping day is full of amazing price drops that guarantee new adventures on the water and in the wild. We’ve gathered together our best products so you can get more value for your money and prepare for unforgettable fishing and hunting trips.

Fishing gear at Black Friday prices

We are proud of our wide selection of fishing equipment, and Black Friday is a great opportunity to upgrade your gear affordably. Whether you’re looking for a new fishing rod, reel, lures, or other accessories, we’ve got you covered. We also offer fishing clothing and apparel, so you can fish in comfort and style.

Hunting gear at Black Friday prices

Hunting clothing, equipment, and firearms are all part of our Black Friday deals. Whether you’re an experienced hunter or just starting out, we provide high-quality products to help you succeed in the hunt. Get a new hunting rifle or update your hunting outfit, all at Ruoto’s competitive prices.

From online store to physical shops

Our Black Friday prices are available both in our online store and in our physical shops. You can choose the shopping channel that suits you best and enjoy the same great offers online and in-store. In our stores, our knowledgeable staff will gladly help you choose the best products for your needs. We are committed to offering our customers the best price. Thanks to our price guarantee, you can shop worry-free even before Black Friday: if the price of a product drops within 30 days of purchase, you can ask us to refund the difference in the form of a gift card to our stores. This way you can shop with confidence, knowing you’re always getting the best value for your money. Customer service is extremely important to us. We are here to help you with any questions and ensure you get exactly the products you need. Black Friday sales can be a busy time, but you can count on us to serve you professionally and with a smile.

Don’t miss this opportunity—come shopping with us. Prices are valid only for a limited time, so make sure to take advantage of these amazing deals. Thank you for choosing us for your fishing and hunting needs. You’ll always see the lowest price of the past 30 days on our products.

We wish you rewarding and successful hunting and fishing trips!