DAIWA has held the same dream for 60 years. To bring to the world, the finest designed reel ever seen. A reel that is so light and easy to use that it feels like an extension of your body. A reel that is so strong that it will withstand the toughest conditions an angler and the environment can throw at it. The dream to create a reel that turns the contradiction of being LIGHT yet TOUGH on its head.
Now, after a long history of innovation, and endless challenges, that dream has become a reality.
DAIWA 2018 New Exist
Here, for the anglers of the world, is a reel like we’ve never seen before. A reel designed for ultimate performance, joy and angling perfection.
The accumulation of 60 years in a single reel. The history of DAIWA is a history of innovation.
The birthplace of spinning reels beloved around the world, began with the “Out-Spool,” was followed by 1989’s Super Metal Body, 1993’s Infinite Anti-Reverse, 1996’s Twist Buster, 2004’s Real Four, and 2010’s MAGSEALED…
With ground breaking designs and technologies, DAIWA has blazed a path introducing new reels to the world.
Over its 60-year history of innovation, DAIWA has remained focused on just one thing: the happiness of anglers.
Blending the skills and passion of Daiwa’s engineers and designers, with the goals and desires of anglers, Daiwa has not just ridden the wave, but has been ‘the wave’ of spin reel design evolution.
Now, in 2018, Daiwa brings to the world most advanced, technology laden spin reel we’ve ever made.
18EXIST. A new chapter in spinning reel history has been written.
Our goal? To make a reel like no-one has ever seen before. Can we make a reel like never before?
The kind that wows people with wonder?
A design that is still yet to be discovered?
What we sought was to achieve the true essence of our goal without compromise. To shock the world with innovation, to be true to our tradition of creating a flagship reel that marks a moment in time, and to deliver to anglers a reel that is unheralded in its purity and perfection.
Inspiration, innovation and limitless research, development, and refinement was embraced and took place over two years to deliver us to where we are now: 2018 and the 18EXIST.
LT CONCEPT - Light Tough
To use a reel that is both LIGHT and TOUGH, has been the dream since anglers first laid their hands on a reel.
In 2018, DAIWA introduced the new concept of creating a reel, that combines the contrasting elements of LIGHT and TOUGH.
The traditional approach when trying to achieve lightness is that it comes at the sacrifice of strength or durability. Even the slightness reduction in weight can have a compromising effect on strength, while the pursuit of durability brings with it its own limitations and implications. Reducing weight without foregoing strength and durability was a complex, expensive task, exclusive to the realm of hyper performance machines such as formula one race cars.
The landscape changed with the introduction of Daiwa’s LT Concept. A concept that allowed Light and Tough to coexist, and Daiwa’s dream to become a reality of bringing both elements to reel design.
