Westin

Westin's lure selection is specifically designed for predator fishing, and the most popular models are:

• ShadTeez (10–27 cm): a soft-swimming shad, particularly effective for pike in shallow water and for perch in smaller sizes.
• BullTeez: a large and wide-action shad, the best choice for active pike fishing from spring to autumn.
• HypoTeez: a realistic and slim-profile lure, excellent for zander and perch fishing with vertical or drop shot techniques.
• Swim (jerkbait): a side-moving jerkbait, used especially for pike in cold water or clear water.

The choice of lure depends on the type of water, season, and fishing depth – for example, in spring, slow-sinking models are often used, and in summer, faster, more aggressive swimming action lures are preferred.

Westin was established in 1952 in Denmark. The brand's founder, Ingvar Westin, originally developed a wooden lure called "Jätte," which was specifically designed for large pike. This classic lure is still in production. Today, Westin is an international brand known for its predator fishing lures, rods, reels, and fishing gear. The company still operates from Scandinavia, and its products are designed for Nordic and European conditions.

Westin has several iconic lure colors that have become popular due to their proven effectiveness and versatility. The most well-known and effective colors are:

• Dirty Harbor: dark and natural.
• Bling Perch: perch imitation.
• Headlight: light belly and UV colors.
• Firetiger: visible and aggressive.

The choice of lure color should be based on weather conditions, water clarity, and the activity level of the fish species.