

Lowrance - history and background
Lowrance is an American brand specializing in marine electronics. The company is particularly known for its fish finders, chartplotters, and other navigation and sonar equipment designed for fishing and boating enthusiasts. Lowrance has been a pioneer in its field and has a long history of innovation.
Lowrance - key products
Lowrance's key products include the Eagle, Elite, and HDS series of fish finders and chartplotters. Additionally, Lowrance offers a wide range of boating products, such as radars, autopilots, and bow-mounted trolling motors. These products help boaters and anglers enhance their experience on the water.
Lowrance - innovation and quality
Lowrance is known for the innovation and quality of its products. Its products are specifically designed for the needs of fishing and boating, and they are also well-suited for Nordic conditions. Lowrance devices are durable and long-lasting, making them a reliable choice for both hobbyists and professionals.
Lowrance - warranty
Lowrance products come with a 2-year warranty. The importer is OPM International Oy, located in Hyvinkää, which is also responsible for the servicing and spare parts of Lowrance products. For service or spare parts cases, we recommend contacting the importer directly.
The Lowrance Eagle is an affordable and easy-to-use fish finder series designed especially for beginner and hobbyist anglers. It offers a clear CHIRP sonar image, a chartplotter (detailed area-specific maps are always sold separately), and automatic settings that make it simple and effective to use. The flagship model of the series, the Lowrance Eagle Eye, provides a live view directly under and to the sides of the boat instead of a traditional fish finder, making it easier to locate fish. The Eagle series is an excellent choice for anglers who want a reliable basic device without complex adjustments.
The ActiveTarget 2 is Lowrance's most advanced real-time sonar, showing the movements of fish and lures underwater accurately and without delay. Unlike the first version, the ActiveTarget 2 offers improved image quality, a more stable data connection, and the ability to connect multiple sensors, allowing the user to view the underwater situation from multiple angles simultaneously. The system works particularly well for precise casting, vertical fishing, and competitive situations. It is compatible with the latest Elite FS, HDS Live, and HDS Pro series devices.
All three – Lowrance, Simrad, and B&G – belong to the same Navico group, but they are targeted at different user groups:
If you want a fish finder, chartplotter, and ActiveTarget compatibility, Lowrance is the right choice. If you are looking for complete marine electronics control offshore or in a sailboat, Simrad or B&G offers tailored solutions for that.






