Abu Garcia - History and Background
Abu Garcia is a renowned Swedish manufacturer of fishing equipment, specializing in high-quality reels, rods, and other fishing accessories. The company was originally founded in 1921 under the name AB Urfabriken, initially producing watches. Later, it transitioned to manufacturing fishing equipment and is now one of the world's leading fishing equipment brands.
Abu Garcia's Key Products
Abu Garcia's product range includes reels and rods specifically designed for casting fishing. Among the most well-known products are the traditional Ambassadeur baitcasting reels made in Sweden and the classic Abumatic spincast reels. Additionally, Abu Garcia's Beast series products are specifically designed for Nordic pike fishing, offering anglers reliability and performance.
Abu Garcia's Innovation and Quality
Abu Garcia is known for the innovation and quality of its products. The company's products are designed to withstand demanding conditions and are excellently suited for Nordic fishing. Abu Garcia's products offer durability and performance, making them popular among both hobbyists and professionals.
Abu Garcia's Warranty
Abu Garcia products come with a 2-year warranty against material and manufacturing defects. This warranty demonstrates the company's commitment to the quality of its products and customer satisfaction.
No. Most of the Abu Ambassadeur reels produced throughout history were made by Abu's factory in Sweden. The more affordable models, especially those designed for trolling, have been made in Asia for a long time. Every Ambassadeur reel made in Sweden has "Made in Sweden" marked on its side.
No, it does not. The legendary Swedish factory that produced Ambassadeur reels was closed in March 2025. At the same time, Pure Fishing moved the spare parts inventory for Ambassadeur reels out of Sweden to its other warehouses. In the future, Ambassadeur reels made in Sweden will become collector's items.
The maintenance of Abu Garcia products across Europe is handled by Pure Fishing. For example, in Finland, Pure Fishing Finland is responsible for the availability of spare parts. If you need spare parts for an Ambassadeur reel, we recommend contacting Pure Fishing directly.
