After World War II, in 1948, Howard Lund founded a boat factory in New York Mills, Minnesota (USA). And not just any factory, but one dedicated to designing and building boats specifically for recreational fishing. Today, Lund Boats is undeniably the most respected fishing boat manufacturer in the world — and for good reason. The factory, still located in New York Mills, produces around 11,000 aluminum fishing boats every year, renowned for their premium quality, decades-long durability, and market-leading fishing boat design. Lund is the fishing boat that competitors have been trying to copy for years — without success.
The European distribution of Lund boats is handled by Lund Boats Europe, based in the Netherlands. Since 2006, they have been continuously working with these exceptional fishing boats. Every year, hundreds of passionate European anglers choose to own America’s finest fishing boat, and Lund Boats Europe ensures their complete satisfaction. All models sold in Europe are CE-certified, officially imported through the authorized distributor, and equipped with original Mercury engines covered by a 5-year warranty. Today, Lund Boats is owned by Brunswick, which also owns Mercury. This makes the cooperation between Lund and Mercury seamless, with both products designed perfectly for each other.
Ruoto operates as an authorized dealer for all Lund products, in collaboration with both the factory and the official European distributor. Our history with Lund began back in 2015, when Finland’s then-importer subleased space in our store to offer Lund boats to our customers. We quickly fell in love with the boats, and even some of our staff purchased Lund boats for themselves. In fact, Ruoto acquired its very first company-owned Lund boat in 2016, which was used for product testing, taking customers out on the water, and, of course, some enjoyable fishing trips of our own.
Now, in 2025, we at Ruoto are proud to offer our customers the world’s finest fishing boats. Don’t hesitate to contact us if you’d like to know more!
Pictured: Ruoto’s first Lund boat from 2016. In the photo, Janne Huhtanen, still part of the Ruoto team today, is fishing in a competition together with our long-time customer Janne Aitto-oja.
"I have owned my 1996 1650 Fisherman for nearly 30 years. It's seen some rough water and still doesn't leak a drop.” Mike Englot - Facebook owners' group
Pictured: The Ruoto team competing in the 2022 PredatorMasters fishing series. The boat is a Lund 2075 Pro-V (my 2015), which is still actively used by Ruoto’s staff today.
Did you know that Lund is one of the world’s oldest fishing boat manufacturers? Decades of experience have made it possible to build the world’s best fishing boats. All Lund aluminum boats are proudly built in New York Mills, Minnesota (USA), honoring the tradition and ideology around which founder Howard Lund originally built the company.
Lund Boats continually develops its products to ensure durability for decades, without compromising comfort. Today, most Lund boats are built completely without wooden parts. All materials are high quality—the very best for your fishing boat. When you purchase a Lund, you can be confident it will retain its resale value and serve generations to come.
Fishing is the starting point for every aspect of Lund boat design. Whether you’re a passionate tournament angler, a fishing guide, or you simply want the best fishing boat that the whole family will enjoy, Lund is the right choice. Lund combines comfort, livability, and meticulously refined details that win over every user.
Brunswick Marine owns both Mercury engines and Lund boats. As a result, all Lund boats are designed to be compatible with Mercury engines. Boats are delivered from the factory pre-rigged with Mercury engine remote controls (throttle, etc.). Today, Mercury is the most respected fishing-boat engine on the market, and their larger models in particular are renowned for high quality and reliability.
Lund boats are known for their long service life and strong resale value, even on the pre-owned market. And for good reason: Lund provides a comprehensive warranty, and the Dutch importer, Lund Boat Europe, has been bringing boats to Europe since 2006. Lund Europe ensures your boat runs flawlessly so you can focus on what matters most—fishing.
Lund is known for its wide range of colors and accessories. Explore all color options on Lund Boats’ website and build your boat around the look you prefer. When your boat is ordered from the factory to your specifications, you’ll get a package that best suits your fishing style, boating needs, and—above all—pleases its owner aesthetically.
Contact our customer service or visit our store, and we’ll build the Lund boat that suits you best. Some of Ruoto’s sales staff are specially trained as Lund experts, and several of us have owned a Lund for years.
Welcome to the team!