
Fly Fishing Business Since 2012
We started with fly fishing in 2012. So, it’s only natural our staff is passionate about fly fishing gear (and best in it too).
You’ll find all the essentials from our selection: quality fly fishing lines, reels, rods, waders, hooks, clothing, fly tying tools and materials and other items from the best brands. Not sure what you would need? We are here to help you. Need lines to be spooled? We got you covered.
Our fly fishing department is managed by Anton Pousar.


Patagonia
Patagonia was founded in 1973 by the enthusiastic fly fisherman Yvon Chouinard. Recycling and environmental responsibility have guided Patagonia's operations from the very beginning.
It All Started with Fly Fishing
Ruoto started its operations in 2012. Our original idea was to establish Finland's best fly fishing store.
Have You Tried Pike Fly Fishing?
Fly fishing is a versatile fishing method, and in this millennium, pike has become an extremely popular fish species.
Short Film: Deep East
Ruoto's legendary and humor-filled short film about an adventure beyond the Ural Mountains. Filmed in 2014.















































































































































































































