The History of Hardy
Hardy is one of the world's most respected fly fishing brands, with an exceptionally long and legendary history. The company was founded in 1872 in Alnwick, England, by William Hardy and his brother John. Hardy started as a gunsmith and watchmaker shop but quickly transitioned to manufacturing fishing equipment—especially fly reels and rods, where it became a pioneer. Today, Hardy is part of the Pure Fishing group, and its products are known worldwide.
Hardy's Key Products
Hardy's range includes especially fly reels and rods, which have achieved iconic status among anglers. The most well-known products are the Hardy Cascapedia and Perfect reels, as well as modern single- and double-handed fly rods. The design of these products combines tradition and innovative technology, making them excellent choices for fly fishing.
Features of Hardy Products
Hardy products are known for their innovation, durability, and quality. The company has been a pioneer in many technological solutions, such as the detachable reel brake and spitfire-finished reel parts. Hardy products are designed especially for demanding conditions and are excellently suited for Nordic fly fishing. High-quality materials and careful manufacturing ensure the longevity of the products.
Hardy Warranty
Most Hardy products come with a five-year warranty that covers manufacturing and material defects. This warranty demonstrates Hardy's commitment to quality and customer satisfaction. For any spare part or maintenance needs, we recommend contacting Pure Fishing's office in Finland.
The Hardy Perfect is one of the world's most famous fly reels and has been in production in various forms for over 125 years. It stands out with its classic appearance, click-and-pawl drag system, balanced spindle, and precision-machined construction. Current Perfect reels are still made in Alnwick, England, honoring tradition. It is a reel that combines timeless design with practical performance, and it is particularly suitable for salmon and trout fly fishing.
The Hardy Ultralite rod series is designed for the demanding fly angler who values lightness, sensitivity, and performance. The rods use Sintrix NSX material technology, which offers an exceptional strength-to-weight ratio and feel without compromise.
The Ultralite series includes several models for different situations: Ultralite, Ultralite LL (Light Line), and Ultralite X, each with its own strengths in technical fishing.
Hardy's factory in Alnwick, England, is the brand's historical heart, where several high-end fly reels and special models are still handcrafted.
The Alnwick factory combines traditional craftsmanship with modern technology, and it is also Hardy's museum and development center, where the brand's product development and quality control are managed.
