13 Fishing

13 Fishing - an innovative fishing brand

13 Fishing is an American fishing brand established in the 2010s. The brand is known for its innovative and high-quality products designed to provide anglers with the best possible experience. 13 Fishing is owned by Rapala, and its products are also imported by Rapala. Ruoto.com offers a comprehensive selection of 13 Fishing products suitable for both hobbyists and professionals.

The key products of 13 Fishing

13 Fishing's range includes especially baitcasting reels, such as the popular A3 series, casting rods, and modern ice fishing reels. The design of these products combines cutting-edge technology and practicality, making them an excellent choice for fishing. At Ruoto.com, you will find a wide selection of these products that meet the needs of even the most demanding anglers.

Quality and innovation in fishing

13 Fishing's products are known for their innovation and durability. They are specifically designed for Nordic conditions, making them perfect for fishing here. The brand focuses on modern design and cutting-edge technology, which is reflected in the performance and longevity of the products. At Ruoto.com, you will find 13 Fishing products that provide an excellent fishing experience.

13 Fishing's warranty

13 Fishing products come with a 2-year warranty against material and manufacturing defects. This warranty demonstrates the brand's commitment to quality and customer satisfaction. Products purchased from Ruoto.com are always high-quality and reliable.


FAQ – Frequently Asked Questions about 13 Fishing


The founder of 13 Fishing previously worked as a product developer for Pure Fishing (Abu Garcia). Encouraged by solid experience, he decided to establish his own brand to offer modern casting fishing products, especially for American bass anglers. This is how 13 Fishing was born.

No. Rapala owns about half of 13 Fishing and is responsible for the brand's distribution in the European market.

Rapala is responsible for 13 Fishing spare parts and servicing in Europe. In case of problems, you can contact Ruoto's customer service. If your reel is functional but just needs seasonal maintenance, you can bring the reel to Ruoto's reel service.

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26 products
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13Fishing Make Your Own Luck Cap Black - Caps - 810068296303 - 1
13Fishing Make Your Own Luck Cap Black - Caps - 810068296303 - 3
Sale -75%
13 Fishing

13Fishing Make Your Own Luck Cap Black

Trucker cap
13 Fishing Make Your Own Luck Cap combines stylish design with practicality, making it an excellent choice for both fishing trips and everyday use. The black cap features a prominently displayed 13...
(0)
4,99 €RRP 19,99 €
Available in stock
The product will be sent in 1-3 days
13Fishing Omen Black 6'6" L 3-15g - Other Spinning Rods - 810039117507 - 1
13Fishing Omen Black 6'6" L 3-15g - Other Spinning Rods - 810039117507 - 2
Sale -53%
13 Fishing

13Fishing Omen Black 6'6" L 3-15g

Spinning reel
13Fishing Omen Black - a sign of a better day on the water. Omen Black rods are popular among competitive anglers, not least because of the Japanese 36 Ton Toray & Poly Vector Graphite blank....
(0)
79,99 €RRP 169,90 €
Multiple options
13Fishing Fate Black 6'10" ML 5-20g - Other Baitcasting Rods - 810039115664 - 2
13Fishing Fate Black 6'10" ML 5-20g - Other Baitcasting Rods - 810039115664 - 3
13 Fishing

13Fishing Fate Black 6'10" ML 5-20g

Baitcasting rod
13Fishing Fate Black - If you don't know the Fate Black series by now, it's time to get acquainted. This widely recognized series is back to make another bold statement. The continuing legacy of...
(1)
87,57 €
Multiple options
13Fishing Omen Quest Casting - Other Baitcasting Rods - 810068295740 - 1
Sale -44%
13 Fishing

13Fishing Omen Quest Casting

Casting rod
13 Fishing Omen Quest Casting 4-piece rod. Take on the challenges of the wild. Building on the prestigious legacy of the Omen series, the Omen Quest is your guide to the untamed. The 4pcs rod presents...
(0)
89,99 €RRP 159,90 €
Multiple options
13Fishing Vertigo Minnow 4" 7pcs - Classic Softbaits - 131220208 - 1
Sale -38%
13 Fishing

13Fishing Vertigo Minnow 4" 7pcs

Soft bait
13Fishing Vertigo Minnow 4" - bite size is the right size. Vertigo Minnow is neutrally buoyant and balanced which will have fish in suspense. Twitch and pause or steadily retrieve and Vertigo will...
13Fishing Vertigo Minnow 4" 7pcs - Classic Softbaits - 131220208 - 2
(0)
4,99 €RRP 7,99 €
13Fishing Ninja Worm 5,5" 7pcs - Creature softbaits - 131220205 - 1
Sale -29%
13 Fishing

13Fishing Ninja Worm 5,5" 7pcs

Worm soft bait
13Fishing Ninja Worm 5.5" - this sensitive and floating jig moves subtly or swiftly – you decide the style. The Ninja tail is very lively and activates with a small or slow swimming motion. The lure...
13Fishing Ninja Worm 5,5" 7pcs - Creature softbaits - 131220205 - 9
(0)
4,99 €RRP 6,99 €
13Fishing Concept TX3 - Low Profile Baitcasting Reels - 810068294040 - 1
13 Fishing

13Fishing Concept TX3

Low profile baitcasting reel
13Fishing Consept TX3 - The heir to the saltwater throne, the Concept TX Gen III is all you loved in the TX II – and more. Designed to thrive in harsh environments, this baitcaster delivers both...
(0)
399,90 €
Multiple options
13Fishing Consept TX2 - Low Profile Baitcasting Reels - 850013152186 - 1
13Fishing Consept TX2 - Low Profile Baitcasting Reels - 850013152186 - 2
13 Fishing

13Fishing Consept TX2

Low profile baitcasting reel
13Fishing Consept TX - Continuing its bloodline of being the most durable saltwater low-profile baitcasting platform, the all NEW Concept TX Gen II is ready for the harshest environment you can throw...
(1)
349,90 €
Multiple options
13Fishing Concept A3 - Low Profile Baitcasting Reels - 810039116678 - 1
13Fishing Concept A3 - Low Profile Baitcasting Reels - 810039116678 - 2
13 Fishing

13Fishing Concept A3

Low profile baitcasting reel
13Fishing Consept A3 - designed from the award-winning lineage of 13 Fishing’s Concept family of reels, the A3 is everything desired in a big low-profile, cranked up a few notches. Power is...
(0)
249,90 €
Multiple options
13Fishing Concept A2 - Low Profile Baitcasting Reels - 850007590758 - 1
13Fishing Concept A2 - Low Profile Baitcasting Reels - 850007590758 - 2
13 Fishing

13Fishing Concept A2

Low profile baitcasting reel
13Fishing Consept A - step into a world of low-profile superiority without eating Ramen noodles for months to save up for it. The Concept A is a smooth, lightweight reel designed to out-cast the...
(0)
229,90 €
Multiple options
13Fishing Concept A2 LH - Low Profile Baitcasting Reels - 850007590734 - 1
13 Fishing

13Fishing Concept A2 LH

Low profile baitcasting reel
13 Fishing Concept A Gen II baitcasting reel is a reel with a capital "R". It's the favorite tool of active anglers and competitive fishermen that goes everywhere with you. It features the Bulldog...
(0)
229,90 €
Multiple options
13Fishing Black Betty FreeFall Carbon Trick Shop 2.5LH - Ice Fishing Reels - 810068292657 - 1
13 Fishing

13Fishing Black Betty FreeFall Carbon Trick Shop 2.5LH

Winter reel
13Fishing FreeFall Special Edition Trick Shop - The winter reel is not only stylish and visually impressive – it combines advanced technology and practical features, making it an enjoyable piece of...
(0)
179,90 €
Available in stock
The product will be sent in 1-3 days
13Fishing Omen Black Cast - Other Baitcasting Rods - 810039117668 - 1
13Fishing Omen Black Cast - Other Baitcasting Rods - 810039117668 - 2
Sale -53%
13 Fishing

13Fishing Omen Black Cast

Baitcasting rod
13Fishing Omen Black Cast is a high-quality baitcasting rod designed specifically to meet the needs of competitive anglers. The rod blank is made from Japanese 36 Ton Toray & Poly Vector Graphite...
(0)
79,99 €RRP 169,90 €
Multiple options
13Fishing Black Betty FreeFall XL LH - Ice Fishing Reels - 850013152452 - 1
13Fishing Black Betty FreeFall XL LH - Ice Fishing Reels - 850013152452 - 2
13 Fishing

13Fishing Black Betty FreeFall XL LH

Winter reel
13Fishing Black Betty FreeFall XL - FreeFall gets supersized! More capacity, more versatility, and more drag. The FreeFall XL features a Core Balanced Magnetic Breaking system and faster drop rate....
(1)
129,90 €
Available in stock
The product will be sent in 1-3 days
13Fishing Modus C2 - Low Profile Baitcasting Reels - 810104111713 - 1
13 Fishing

13Fishing Modus C2

Low profile baitcasting reel
13Fishing Modus C2 - Outperforming its peers, the Modus C2 features high-spin spool bearings, 6-way centrifugal braking, and many other features found in our higher-priced models. The HD Aluminum...
(1)
124,90 €
Multiple options
13Fishing Black Betty Free Fall Ghost - Ice Fishing Reels - 812543032956 - 1
13 Fishing

13Fishing Black Betty Free Fall Ghost

Winter reel
13Fishing FreeFall Ghost - The reel offers a revolutionary FreeFall release mechanism that allows for the release of a sensitive lure during ice fishing, which can be easily adjusted and precisely...
(0)
79,99 €
Multiple options
13Fishing Black Betty FreeFall Ghost - Ice Fishing Reels - 812543033007 - 1
13Fishing Black Betty FreeFall Ghost - Ice Fishing Reels - 812543033007 - 2
13 Fishing

13Fishing Black Betty FreeFall Ghost

Ice fishing reel
13 Fishing Black Betty FreeFall Ghost Radioactive Pickle - features the revolutionary FreeFall trigger that allows hard water anglers to hit specific depths, and get instant hookups by releasing the...
(0)
79,99 €
Multiple options
13Fishing Tickle Stick Ice Rod - Ice Fishing Rods - 810068299380 - 1
13Fishing Tickle Stick Ice Rod - Ice Fishing Rods - 810068299380 - 2
13 Fishing

13Fishing Tickle Stick Ice Rod

Ice fishing rod
13Fishing Tickle Stick - (Parallel Composite Construction) linear fibers allowed 13 designers to create a completely flat tip which does two things: It drastically increases the angler’s ability to...
(0)
79,99 €
Multiple options
13 Fishing The Snitch Descent Combo 25'' - Ice Fishing Combos - 810104113250 - 1
13 Fishing

13 Fishing The Snitch Descent Combo 25''

Ice Fishing Set
13Fishing THE SNITCH / DESCENT COMBO innovates the basics exceptionally well. The Snitch Descent combo hasbeen putting in the work for years and it’s time for a tune-up. The upgraded setup has...
(0)
68,99 €
Multiple options
13 Fishing The Snitch Descent Combo 29'' - Ice Fishing Combos - 810104113274 - 1
13 Fishing

13 Fishing The Snitch Descent Combo 29''

Ice Fishing Set
13Fishing THE SNITCH / DESCENT COMBO innovates the basics exceptionally well. The Snitch Descent combo hasbeen putting in the work for years and it’s time for a tune-up. The upgraded setup has...
(0)
68,99 €
Multiple options
13 Fishing Descent Ice Reel 2.7 LH Gen 2 - Ice Fishing Reels - 810104112895 - 2
13 Fishing Descent Ice Reel 2.7 LH Gen 2 - Ice Fishing Reels - 810104112895 - 3
13 Fishing

13 Fishing Descent Ice Reel 2.7 LH Gen 2

Ice Fishing Reel
13fishing Descent Ice Fishing Reel is a top-quality inline reel equipped with many functional features. The Dead Stick spool release allows for bait fishing, for example, when you want to leave the...
(0)
49,99 €
Multiple options
13 Fishing Wicked Rod 16" MH - Ice Fishing Rods for Spinning Reels - 022677370699 - 1
13 Fishing Wicked Rod 16" MH - Ice Fishing Rods for Spinning Reels - 022677370699 - 2
13 Fishing

13 Fishing Wicked Rod 16" MH

Ice fishing rod for a spinning reel
Rapala Wicked 16" Medium Heavy Rod is a high-quality ice fishing rod for spinning reels, specifically designed for Nordic perch and zander ice fishing. The rod is made with top-notch materials that...
(0)
39,99 €
Available in stock
The product will be sent in 2-3 days
13 Fishing Wicked Rod 18" MH - Ice Fishing Rods for Spinning Reels - 022677370668 - 1
13 Fishing Wicked Rod 18" MH - Ice Fishing Rods for Spinning Reels - 022677370668 - 2
13 Fishing

13 Fishing Wicked Rod 18" MH

Ice fishing rod for a spinning reel
Rapala Wicked 18" Medium Heavy Rod is an ice fishing rod specifically designed for Nordic perch and zander ice fishing. The rod is made with high-quality materials, such as ALPS thin-frame guides and...
(0)
39,99 €
Available in stock
The product will be sent in 1-3 days
13 Fishing Skull Cap Reel Guard - Other Accessories - 850013329489 - 1
13 Fishing Skull Cap Reel Guard - Other Accessories - 850013329489 - 2
13 Fishing

13 Fishing Skull Cap Reel Guard

Reel guard
13 Fishing Skull Cap Reel Guard protects your favorite reels from dings, dirt and grime without having to remove them from the rod. Skull Cap Reel Guard is designed to snap into place around the rod....
(0)
12,99 €
Product temporarily out of stock